Senior Experience Planner

Overview

 

At Harrison/Star, our mission is to humanize science. We are innovators with purpose and an agency for good. We thrive on empathy—bringing a healthy dose of humanity and humility to the table, so we’re always bringing out the best in each other. It is our expertise that drives us to discover, to innovate, and to experiment. 

 

We use our voice to empower ourselves and one another.

 

Humanizing science is not for the faint of heart. It’s what we do. We think critically and originally to elicit change in healthcare, without letting complexity or ambiguity get in the way. We can’t do it alone, we are always learning and growing, which is exactly why we need you!

 

Title: Senior Experience Planner

Location: New York, NY 

Department/Discipline: Experience

 

The Senior Experience Planner provides day-to-day experience planning support for assigned accounts working closely with the SVP, Experience Planner.  He/she is responsible for the day-to-day ownership of projects and conducting research.  This position works closely to support technology strategists, user experience, development partners, analytics and creative teams in turning brand strategies into actionable customer experiences.

 

Primary responsibilities:  

• Assist manager, engagement strategists in assessing campaign and program performance, optimizing and applying learnings to future initiatives​
• Perform discovery tasks, such as asset audits, landscape audits, competitive audits, search audits, and various other engagement-related tasks​
• Support the team in executing programs across digital, social, mobile, and traditional media​
• Tactical planning and program development (high-level)​
• Craft POVs and strategic recommendations
• Analyze available data and apply thoughtfully across the brand in order to drive or support agency POVs​
• Provide clients with innovative strategies that span digital, social, mobile, and traditional media​
• Support a more experience Engagement Strategist in working through the following fundamentals: ​
• Condition experience (customers’ current disease journey)​
• Customer belief and behavior (by segmentation​)
• Communications, technology, and influencer audit​
• Customer/segment activation plan/profile​
• Customer-brand journey (with catalyst/barriers included)​
• Engagement strategy across phases​
• Channel-level initiatives: CRM, NPP, social, search, endemic promotion, websites, event-experiences, etc
• Reach techniques to get to behavior-based insights
• Assess campaign and program performance, optimizing and applying learnings to future initiatives
• Help to provide digital marketing solutions across customers and channels to improve the impact and efficiency of marketing communications 
• Partner with internal/external teams to ensure initiatives are developed and deployed with digital excellence
• Ownership of digital projects as they route ensuring alignment to strategy and digital best practices
• Conduct research and analyze competitive landscapes and ecosystems, and support development of learning seminars
• Keep current and ahead of marketing/advertising/digital and brand-specific trends in order to offer added-value to the client/creative product
• Support new business opportunities and agency pitches
• Support and participate in tactical planning process including brainstorms across brands
• Support estimate and SOW development
• Demonstrate good problem-solving and interpersonal skills as well as the ability to set priorities while handling multiple projects and to delegate work appropriately 
• Own experience planning internal server organization and miscellaneous agency events/documentation (i.e., showcase/vendor event set up and execution, conference calendar maintenance, etc.)

Qualifications/Requirements:

• 3+ years Agency or comparable experience, in healthcare digital strategy and/or pharmaceutical marketing
• College degree, preferably in marketing, advertising, communications or science/medicine
• Understanding of the technical nature of digital marketing solutions 
• Experience in market research and testing of digital marketing 
• Understanding of the US and Global healthcare/pharmaceutical advertising/promotions industry and the unique regulatory and privacy requirements and challenges as well as opportunities and best practices. Understanding of therapeutic categories/disease states
• Knowledge of integrated marketing and CRM disciplines (including primary researc