Senior Product Marketing Manager, AI Platform

WHAT IS BOX? 

Box is the world’s leading Content Cloud. We are trusted by more than 115K organizations around the world today, including nearly 70% of the Fortune 500 and leaders across deeply regulated industries (such as AstraZeneca, JLL, and Nationwide), to protect their data, fuel collaboration, and power critical workflows with secure, enterprise AI.

By joining Box, you will have the unique opportunity to continue driving our platform forward. Content powers how we work. It’s the billions of files and information flowing across teams, departments, and key business processes every single day: contracts, invoices, employee records, financials, product specs, marketing assets, and more. Our mission is to bring intelligence to the world of content management and empower our customers to completely transform workflows across their organizations. With the combination of AI and enterprise content, the opportunity has never been greater to transform how the world works together and at Box you will be on the front lines of this massive shift.

Founded in 2005, Box is headquartered in Redwood City, CA, and we have offices across the United States, Europe, and Asia.

WHY BOX NEEDS YOU

Box's AI platform is at the heart of our strategy to revolutionize content management. To realize the full potential of this platform, we need a Product Marketing Manager who can act as a technical voice for the market. This role will be responsible for translating Box’s AI capabilities into compelling demos, code samples and marketing collateral for developers and business users alike. The successful candidate will possess a combination of passion for AI, deep technical understanding, marketing savvy, and the ability to build strong relationships, both internally and with our partner ecosystem, to drive platform awareness, adoption and success.

WHAT YOU'LL DO

• Lead comprehensive evaluations and benchmarking of Box's AI platform models and services, documenting performance and capabilities for both internal and external audiences.

• Develop and execute a content strategy for the AI platform, targeting developers, that includes technical blog posts, documentation, code samples, video demos, and social media engagement.

• Drive co-marketing initiatives with strategic AI partners to expand the reach and adoption of the AI platform, including joint content creation, webinars, and event participation.

• Partner with Comms (PR & Social) to drive influencer promotion of Box’s AI platform offerings

• Create content including webpages, decks, blogs and more to define and describe Box’s AI platform

• Maintain deep expertise in the AI platform landscape, continuously monitoring trends, competitor offerings, and emerging technologies to inform product and marketing strategies.

• Act as the internal champion and subject matter expert for the AI platform, representing the voice of the developer and providing technical guidance to internal teams.

• Develop strategies to increase developer adoption of our AI platform to grow API consumption.

WHO YOU ARE

• You have 5 years of experience in a customer or developer facing role, with a demonstrable track record of success with technical products or developer tools.

• You are passionate about AI and the underlying technology behind how AI works. A willingness to dive deep into technical details, stay on top of current market trends, and become a subject matter expert is crucial.

• You understand product marketing principles and have experience building go-to-market strategies, partner relationships, or technical content.

• You are analytical and have a curious mindset. You know how to interpret data, identify trends, draw actionable insights and package all of it into marketing content.

• You’re a great storyteller with excellent communication skills and the ability to craft persuasive narratives including presenting information effectively to diverse audiences, including developers.

Box lives its values, with community and in-person collaboration being a core part of our culture. Boxers are expected to work from their assigned office a minimum of 2 days per week, with a focus on Tuesdays and Thursdays. Your Recruiter will share more about how we work and company culture during the hiring process.

At Box, we believe unique and diverse experiences benefit our culture, our products, our customers, our company, and our world. We aim to recruit a passionate, high-performing workforce that reflects the world we live in. If you are head-over-heels about this role but unsure if you meet all the requirements, we encourage you to