Group Manager, Pipeline Generation – Mid-Market Sales

Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving approximately 100 million customers worldwide with TurboTax, QuickBooks, Intuit Enterprise Suite, Credit Karma, and Mailchimp, we believe that everyone should have the opportunity to prosper.

Within Intuit's Global Business Solutions Group (GBSG), the Mid-Market (MM) organization is one of our fastest-growing bets, built to be the best business solution in the industry for companies with complex, evolving needs. As we scale Mid-Market into a category-leading business, we're investing in the talent, systems, and demand engine required to compete and win at scale. Mid-Market customers expect personalized, high-touch engagement backed by deep industry expertise, and our go-to-market strategy is built to deliver exactly that across direct, channel, and partner-influenced motions.

We're looking for an experienced demand generation and sales development leader to build and run a world-class BDR organization and own our broader pipeline and demand generation strategy end-to-end.  This is both a talent leadership role and a strategic pipeline ownership role: you will be accountable for the people, cross-functional engagement, influencing and building processes, and the numbers for Mid-Market pipeline.

Responsibilities

What You Will Own:

BDR Team Leadership & Talent Strategy

• Lead, coach, and manage a team of BDRs and frontline BDR managers to consistently meet or exceed pipeline generation targets
• Own the BDR talent strategy end-to-end: hiring profile and sourcing, ramp and certification for new BDRs with time-to-productivity as a tracked metric, ongoing skill development, and performance management
• Build and own the BDR career pathway and promotion framework (e.g., BDR → AE progression) as a retention and pipeline-quality lever
• Develop frontline BDR managers as people leaders, not just individual coaches - building bench strength for the org as it scales
• Implement and continuously refine lead qualification best practices to ensure the team delivers high-quality, sales-ready leads to the sales organization
• Evaluate best in class approaches to optimize for talent, speed, and technology, inclusive of AI capabilities, and talent sourcing.  

Full-Funnel Pipeline & Demand Generation Strategy

• Own overall pipeline and demand generation accountability across Mid Market and Money 
• Build and own a pipeline coverage model and forecast pipeline sufficiency, not just activity
• Own source-of-pipeline attribution and reporting in partnership with our cross-functional channel peers so leadership has one true, shared picture of demand health
• Co-own with Marketing/ Marketing Ops a lead scoring and routing model that optimizes for conversion
• Recommend and influence the selection, implementation, and optimization of tools and technologies that enhance pipeline generation - CRM, lead scoring, and sales enablement platforms

Cross-Functional Pipeline Visibility & Direction

• Serve as the connective tissue between Marketing, Channel, and Sales leadership — maintaining a single, shared view of pipeline health, source, and coverage across all three motions
• Partner closely with Marketing on campaign strategy and execution, ensuring BDR capacity and qualification criteria are calibrated to campaign volume and timing, and that outbound targeting is coordinated with account-based marketing (ABM) plays rather than running in parallel
• Partner with Channel leaders to align partner-sourced and partner-influenced pipeline with direct BDR efforts, closing coverage gaps and avoiding overlap
• Align with Mid Market and Money sales leadership on goals, priorities, and messaging; co-develop and execute go-to-market strategies and sales plays, and make informed recommendations on what leads and plays should be executed by BDRs, AEs, and partners to drive pipeline results 
• Run a consistent feedback loop across BDR, Marketing, Channel, and Sales to refine lead generation and qualification criteria based on real-time field insights
• Represent a unified pipeline generation point of view in cross-functional and leadership forums, surfacing BDR and AE capacity, output, and risk.

Best-in-Class Execution

• Drive the implementation of 3rd and 1st party intent data and signal-based prioritization into BDR/AE targeting and account selection
• Own sales engagement platform execution strategy including sequence design, messaging testing and optimization
• Run a data-driven experimentation cadence - treating the outbound motion as a testable system across chann