Senior SEO/AI Specialist

 

We are seeking a passionate, innovative, and highly analytical Senior SEO/AI Specialist to join our Enterprise Website Team. This role leads the strategy and optimization of search performance across both traditional SEO and emerging AI-driven discovery channels. 

The Senior SEO & AI Specialist combines robust analytical skills, advanced technical SEO expertise, and a deep understanding of how AI models interpret and surface content. This role ensures our company’s content, products, and customer support experiences are easily discoverable, authoritative, accurately represented, and trusted by search engines, AI/LLM systems, and by customers. 

You will analyze search and site behavior, identify optimization opportunities, implement structured data and content enhancements, and drive initiatives that increase visibility, relevance, and digital performance. Success in this role requires strong analytical capabilities, hands-on SEO execution, strategic thinking, and the ability to collaborate across product, content, engineering, analytics, compliance, and marketing teams. 

To excel in this role, you must be results-driven, capable of leading cross-functional initiatives, and comfortable guiding SEO and AI visibility strategies that deliver measurable improvements in visibility, qualified traffic, and digital conversions. 

 

RESPONSIBILITIES

SEO & AI Search Strategy 

• Lead enterprise-wide SEO and AI discoverability strategies 

• Analyze behavior across SERPs, AI Overviews, SGE, ChatGPT Search, Perplexity, and other generative AI platforms 

• Identify high-impact opportunities to improve visibility, authority, and content relevance. 

• Build and manage an integrated roadmap spanning technical SEO, content, structured data, and AI readiness 

• Monitor algorithm and AI model updates and adjust strategy accordingly 

 

Content Optimization & AI Readiness 

• Recommend improvements to enhance content clarity, authority, metadata, and alignment with user intent 

• Partner with content teams on page structure, semantic keywords, entity coverage, and FAQs 

• Ensure content is structured and formatted for reuse in generative AI systems and accurate LLM interpretation 

 

Technical SEO & Site Health 

• Conduct technical audits to identify crawl, indexing, rendering, and Core Web Vitals issues 

• Collaborate with engineering and platform teams to implement fixes 

• Optimize site architecture, navigation, URL structure, and internal linking 

• Ensure mobile-first, accessible, secure, and SEO-compliant digital experiences 

 

Structured Data & AI Enablement 

• Lead schema and structured data strategy across products, support, FAQs, and articles. 

• Test, validate, and monitor structured data performance 

• Partner with product and engineering teams to integrate structured content models into CMS templates 

 

Competitive & Landscape Insights 

• Monitor competitor performance across organic and AI-driven search 

• Identify strengths, gaps, and opportunities for differentiation 

• Deliver actionable insights to support strategic decision-making 

 

Measurement, Analytics & Reporting 

• Build dashboards and reporting frameworks to track SEO, AI visibility, and performance trends 

• Analyze impressions, rankings, engagement, citations, and AI Overview presence 

• Measure the ROI and impact of SEO and AI initiatives and guide prioritization 

 

Governance & Cross-Functional Alignment 

• Develop and enforce SEO and AI visibility guidelines, standards, and best practices 

• Serve as the subject-matter expert