VP, Director, Business Solutions (Temp)

Job Description

Job Description Summary

The role of the VP, Director, Business Solutions (ENT) is to guide the Business Solutions team in delivering industry-leading service in all key areas, including: marketing, consumer and channel insights, full-funnel channel planning, buy implementation and analysis, and account stewardship. The VP, Director, Business Solutions will use their knowledge of traditional and emerging media platforms and strategies to ensure a comprehensive marketing approach to plan development. They will ensure best practices are developed and implemented across all areas, with a keen eye toward entertainment nuances. They will build and maintain relationships based on trust across all appropriate client levels, media partners, and between agency departments. They oversee the professional growth of the team through balanced project management, and the effective use of HMI tools and resources. The VP, Director, Business Solutions will also serve an advocate for the agency and their clients’ brands within the industry.

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do

40% - Client Relations

• Maintain positive rapport and champion trust with the client
• Anticipate client requests, guide team in troubleshooting and problem solving with internal resources to proactively provide solutions
• Act as client’s “go-to”, having a voice in meetings and providing POVs
• Act as extension of client team, and emphasizing that sentiment throughout internal team; think cohesively about the intersection of paid media and owned efforts
• Manage client expectations around timelines and deliverables, adjusting and reprioritizing as needed
• Tap into Horizon resources/tools and collaborate with partner agencies to offer clients holistic business solutions
• Understand when to elevate situations to executive leadership

30% - Strategic Leadership

• Guide the team in translating client goals into full funnel strategic media solutions that grow our client’s brands and ensure strategic consistency across all elements of plan development and implementation, ensuring a fully integrated approach that includes paid channels along with other marketing/media levers
  • Collaborate with SVP on strategic media approach, leading the translation of business goals to marketing/media objectives to KPI’s and thus guiding all internal stakeholders accordingly
• Fully understand and be immersed in the Entertainment category to identify opportunities, challenges, barriers, etc.
• Develop comms goals -- alongside analytics or other strategic resources where needed -- based on historical performance, audiences & KPI’s
• Solid understanding of all of Horizon’s planning tools and how to use and apply them.  Must be able to talk about each and know how to use them and apply to the planning process
• Demonstrate understanding of data-driven marketing and how it is used for target audience development, media planning, activation, and measurement
• Demonstrate cross-channel expertise (including O&O) and the ability to communicate roles of media in meeting client objectives.  Develop roles of channels, tactics and investment guidance across all channels.
• Work with analytics team to develop test & learn, learning agendas and measurement plans
• Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities. Ensure team is monitoring campaigns as expected to drive flawless activation and strong performance.
• Encouraging junior team members to