Senior Director - Sales Enablement

Company Description

Blend360 is a premier data science solutions provider, committed to co-creating meaningful impact for its clients through the power of data science, AI technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking growth and fostering innovation, paving the way to value for its clients by harnessing world-class talent and a data-driven strategy. By blending in, Blend360 ensures its clients stand out, making the world a better place through the transformative potential of data science.

Job Description

We are seeking a results-oriented leader that has a passion for sales enablement.  The ideal candidate will be highly motivated and have the experience and ability to lead the development and execution of our sales enablement strategy. In this role, you will have the opportunity to build out the sales enablement function from the ground up, working closely with cross-functional teams including Marketing, Sales Operations, Services & Solutions, and Talent.

As the Director of Sales Enablement, your primary focus will be on getting the “Sales Content” right. You will be beginning as an individual contributor but will look to build a team/function over time. You will report directly to the Head of GTM and work closely with the Marketing, Sales Operations and Resource Management teams to deliver a world class experience for the Sales and Client Teams, who report into the Chief Client Officer. You will also work closely with multiple leads from our Solutions and Service Teams to get inputs on relevant Solutions, Offerings and Cases and collaborate on sales qualification strategy and ensure process is followed in a consistent manner

You will be responsible for the following key areas:

Content Creation and Management

• Ensure there is a strong process for identifying key content requirements.
• Work with teams to ensure content is easily accessible and can be found.
• Work with all teams to align on standards for things like one pagers, case studies, playbooks etc.

Sales Communication and Messaging

• Work with Marketing to develop clear and compelling messaging frameworks to ensure effective sales interactions.
• Ensure there is a communication and activation plan in place to keep sales and client teams abreast of the latest content.
• Work with Talent leadership to ensure there is training and onboarding available.

Market and Competitive Intelligence

• Work with Marketing to refine and disseminate relevant market and competitive intelligence to empower sales representatives with valuable insights.

Collaboration with Marketing

• Collaborate closely with marketing teams to align content, messaging, and campaigns with the needs of the sales team.
• Identify, plan and execute a comprehensive event strategy that aligns with sales goals and strategies

Customer Persona Development

• Leveraging inputs from the Marketing team you will ensure that Personas are tailored to sales unique needs.
• Sales teams are educated on Personas.
• There is persona relevant content, needs, challenges and solutions.

Case Study Management

• Own the Case Study Strategy, aligning it with all company groups.
• Manage the case study database, establish rules, and engage with clients for approvals.
• Develop an end-to-end process for case study management.
• Work with Resource Management team to ensure there is adequate training on Case Study management.

Collaborate with the Talent Team on Sales Training and Development

• Collaborate to identify training needs, design curriculums, and facilitate training sessions, ensuring that the latest industry knowledge and consultative selling best practices are incorporated.
• Develop content and deliver comprehensive sales training programs that equip our sales teams with the knowledge and skills needed to effectively sell our AI-driven solutions.

Collaborate with the Sales Operations Team

• Utilize data and analytics to measure the effectiveness of sales enablement initiatives and adjust strategies as necessary.
• Evaluate and recommend sales enablement technologies and tools that enhance the sales process
• Provide training and support for sales technology and process adoption.
• Identify areas for improvement and implement sales process enhancements in collaboration with cross-functional teams.

Qualifications

• Bachelor’ in Business, Marketing, or a related field (Master’s preferred).