International Marketing Director

Work Flexibility: Hybrid

Job Summary:

The International Marketing Director leads marketing strategy to drive sustainable growth across diverse international markets. The role integrates competitive intelligence, customer insights, and evidence-based value propositions to strengthen global brand and portfolio performance. It ensures alignment of strategy, pricing, channels, and communications while enabling regional adaptability. The position also leads international medical education offering.

Essential duties & responsibilities:

Competitive Insights

• Consults on a variety of competitive analyses across global and regional markets.
• Leads discussions on the historical background and future perspective of the leading competitors in key international geographies.
• Predicts strengths and weaknesses of the full product line compared to competition across heterogeneous market conditions.
• Leads evaluation and selection of competitive analysis tools and technologies for multi-country use.
• Leads analyses of the organization’s current and potential competitive environment and strategies across international markets.

Customer Insights

• Builds an increasing network of international KOLs and regional influencers to achieve business needs.
• Drives the synthesizing of customer needs from diverse cultural and market contexts to inform future innovations.

Customer Centric Development

• Shapes customer value propositions relevant across multiple regions, ensuring local adaptability.
• Promotes a customer-focused corporate culture globally.
• Establishes targets for international customer portfolios.
• Cultivates new customer categories across emerging and developed markets.
• Optimizes market share by delivering superior customer value in varied healthcare systems.
• Anticipates future customer needs globally and reshapes markets accordingly.

Developing the Strategy and Marketing Plan

• Uses strategic planning to enable global organizational learning.
• Leads strategy and marketing planning to generate healthy discussion about the overall direction of the product or portfolio across all international regions.
• Coaches others on the development of a well-written global and regional marketing plan.

Budgets

• Evaluates impact of international marketing strategy on the P&L.
• Completes P&L analysis to drive global business strategy and outcomes.
• Discusses alternative budgeting strategies for multi-country business situations.
• Reviews and approves major international budget adjustments and reconciles regional variances.

Value Prop Segmentation

• Coaches teams through segmentation and customer targeting efforts across different geographies, including regional differences.
• Tests business goals by connecting them to segmentation work adjusted for local context.
• Drives disciplined collection of customer insights globally.
• Demonstrates tie-in between segmentation and the brand’s competitive position in each region.

Value Prop Targeting & Positioning

• Coaches teams to use appropriate targeting in international marketing strategy.
• Provides global resources and support for value proposition work.
• Ensures propositions are fact-based, realistic, and competitively useful across multiple regions.
• Aligns global and regional execution to reflect value proposition priorities.
• Assesses strategy effectiveness across diverse markets.

Brand Stewardship

• Drives global product/portfolio brand structure.
• Establishes long-term brand vision aligned with company strategy worldwide.
• Communicates company strategy in terms of competences and customer benefits across regions.
• Guides teams in developing competencies required to anticipate changes in global market conditions.
• Plays a key role in international BD initiatives.

Evidence Generation

• Coaches teams globally on importance of evidence generation and its linkage to the value proposition.
• Ensures evidence strategies meet regulatory and market needs across different countries.

Marketing Objective

• Leads product or portfolio strategy, linking goals to global company strategy.
• Rapidly redirects international resources based on changing market conditions.
• Links customer acquisition and retention in each region to the overall brand strategy.
• Defines customer metrics and connects them to international business outcomes.
• Directs resource allocation across markets and portfolios.
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