Vice President, Marketing

About Us

We are Emerus, the leader in small-format hospitals. We partner with respected and like-minded health systems who share our mission: To provide the care patients need, in the neighborhoods they live, by teams they trust. Our growing number of amazing partners includes Allegheny Health Network, Ascension, Baptist Health System, Baylor Scott & White Health, ChristianaCare, Dignity Health St. Rose Dominican, The Hospitals of Providence, INTEGRIS Health, MultiCare and WellSpan. Our innovative hospitals are fully accredited and provide highly individualized care. Emerus' commitment to patient care extends far beyond the confines of societal norms. We believe that every individual who walks through our doors deserves compassionate, comprehensive care, regardless of their background, identity, or circumstances. We are committed to fostering a work environment focused on teamwork that celebrates diversity, promotes equity and ensures equal access to information, development and opportunity for all of our Healthcare Pros.

Position Overview

The Vice President, Marketing is a senior, hands-on marketing leader responsible for developing, building and executing a comprehensive, data-driven marketing strategy that drives measurable growth, strengthens brand equity and enhances the digital experience across Emerus markets.

 

This role will lead the continued evolution of Emerus Marketing into a technology-enabled growth function, overseeing digital engagement, reputation management and performance marketing to drive key outcomes including patient acquisition, service-line growth and brand trust.

 

The ideal candidate is both a strategist and an operator who can define the roadmap, build the systems, manage the team and partners, establish performance discipline and continuously optimize marketing activity based on data, patient behavior and market-level results.

 

The VP will partner closely with executive leadership, joint venture partner hospital system leadership, operations and clinical teams to ensure marketing directly supports growth, patient engagement, market expansion and the overall patient experience.

Essential Job Functions

Marketing Strategy & Growth

• Develop and execute an enterprise-wide strategic marketing plan and roadmap aligned to Emerus’ business growth goals.
• Translate organizational strategy into clear marketing plans, campaigns, budgets, timelines and measurable outcomes.
• Lead market segmentation, competitive intelligence and growth opportunity identification to inform marketing priorities.
• Partner with leadership to support market expansion, facility-level growth and service-line growth strategies.
• Establish marketing as a measurable growth function tied to patient acquisition, conversion, reputation and overall market performance.

Marketing Operations, Technology & Team Leadership

• Build and lead a modern marketing operating system for Emerus, including planning processes, campaign calendars, workflows, reporting cadences and accountability structures.
• Manage agency, media, technology and vendor partners to ensure strong execution, efficiency and ROI.
• Evaluate and optimize marketing technology, automation, analytics and AI-enabled tools to improve speed, personalization, targeting and performance.
• Use data, automation and AI-enabled capabilities to support patient journey optimization, campaign segmentation, demand forecasting, content development and performance reporting.
• Partner with IT, operations, clinical teams, Talent Acquisition and hospital leadership to align marketing with business needs.
• Build, lead and develop a high-performing marketing team with clear priorities, accountability and performance expectations.
• Cultivate a culture of marketing empowerment, continuous improvement and test-and-learn experimentation using automation, data and market insights.

Brand, Content and Market Position

• Strengthen the Emerus brand across enterprise and local market touchpoints.
• Ensure messaging is clear, consistent, differentiated and aligned to Emerus’ patient-centric positioning.
• Balance enterprise brand standards with local market needs and competitive dynamics.
• Support PR, thought leadership, executive communications and employer brand initiatives as needed.

Digital Experience & Ecosystem Ownership

• Own and optimize the end-to-end digital ecosystem for Emerus and its joint venture neighborhood hospital brands, including web, SEO, social, paid media and patient access channels.
• Lead development of a modern, consumer-centric digital environment that drives patient acquisition, engagement, retention and conve