Sr. SEO Specialist

101974

701 Cool Springs Blvd, Franklin, Tennessee 37067

TruGreen accepts applications on an ongoing basis.

Job Description

TruGreen is committed to providing personalized attention for our associates. We focus on developing our people by building proud, dynamic teams while helping associates reach their personal and professional goals. We continuously strive to make TruGreen an employer of choice and "a great place to work!"

Position Overview

Responsible for developing and implementing effective search engine optimization strategies to drive organic traffic and improve TruGreen’s online presence. Monitor and analyze website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimization. Collaborate with content creators and digital marketing teams to develop and optimize high-quality, keyword-rich content for improved organic visibility.

The right candidate will quickly gain a comprehensive understanding of the strengths and weaknesses of TruGreen’s digital properties (website, blog, landing pages) and flesh out SEO strategies for improvement to help our company gain website traffic, increase sales/leads and improve overall engagement. This is a unique opportunity to own your craft and leverage proven SEO expertise to increase digital brand awareness and contribute to our company’s growth and success.

Responsibilities

• Develop and execute comprehensive search engine optimization strategies to achieve business objectives

• Own optimization for ranking through research, analysis and testing

• Conduct thorough keyword research to identify relevant target keywords and phrases

• Work within the content marketing team to drive SEO in digital content creation

• Optimize site content to ensure alignment with target keywords and enhance search engine crawlability

• Maintain an in-depth understanding of search engine algorithms and ranking factors

• Leverage data analytics and SEO tools to devise strategies to increase organic traffic

• Identify technical SEO issues and coordinate with the web development team to implement solutions for improvement

• Recommend changes to website architecture, content, linking and other factors to improve SEO

• Track and analyze site traffic to assess the effectiveness of SEO strategies and make data-driven recommendations

• Report on current processes and scope for improvement based on diligent analysis

• Perform SEO audits and competitive analysis to identify opportunities for improvement and rank above competitors

• Serve as in-house subject matter expert and manage relationship with external agency partner(s)

• Stay abreast of emerging SEO trends and technologies

Education and Experience Requirements

• Bachelor's degree in marketing, digital marketing or a related field

• 5-7 years of proven experience in an SEO-focused role

• Prior experience with SEO for local businesses and Google My Business optimization required

• Proficiency with SEO and analytics tools such as Google Analytics, Google Search Console, Semrush, Google Keyword Planner, etc.

• Relevant SEO certifications (e.g. Google, HubSpot and/or Semrush)

• Experience with content management systems (CMS) and website optimization platforms

Knowledge, Skills, and Abilities

• Ability to demonstrate technical and professional knowledge and skills

• In-depth knowledge of SEO best practices, search engine algorithms and ranking factors

• Detail-oriented with strong organizational and project management skills

• Strong analytical skills and the ability to interpret data and make data-driven decisions

• Ability to work in a fast-paced environment and manage multiple projects at once

• Ability to work independently and also collaborate effectively with cross-functional teams

• Excellent oral and written communication skills

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Prior experience as an SEO specialist and/or content writer in a related field a plus

Physical Demands & Working Conditions
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