Director, Brand Strategy and Advertising

Requisition ID # 154822 

 

Job Category: Corporate Affairs / Communication 

Job Level: Director/Chief

Business Unit: Customer & Comms

Work Type: Hybrid

Job Location: Oakland

 

 

 

 

Department Overview

 

The Marketing and Communications team at PG&E shapes how the company communicates with the 16 million people it serves in Northern and Central California. We keep customers informed about PG&E’s progress in delivering safe, reliable energy at the lowest cost possible. We explain how PG&E is harnessing innovation to achieve it and the State of California’s bold climate goals. This team also drives marketing efforts to encourage customer participation in programs that promote energy efficiency, provide income-qualified bill discounts, and advance the electrification of transportation, homes and industries.

 

Position Summary

 

Reporting to the Chief Marketing and Communications Officer, this position provides a unique opportunity to guide the company’s brand strategy. We aim to recapture hearts and minds by showing the world how PG&E has changed in ways that matter to our customers. This leader will design a multi-year journey to rebuild trust in the safety and reliability of PG&E’s energy system and in the company and its leaders. They will also build confidence that PG&E is ready to lead and support its customers through the transition to clean, sustainable energy.

 

The role requires exceptional leadership and operational management skills. You must be innovative, proactive and passionate about both PG&E customers and the brand. You must be hands-on with a passion for diving into data, a master of budget management, and able to lead various agencies to deliver breakthrough outcomes as part of your extended team. You will be held to the delivery of key brand performance indicators and managing performance through a data-driven Lean operating process.

 

You will be successful through engaging, inspiring, and galvanizing the organization around the brand position and strategies so that others are clear in bringing them to life in their areas of functional expertise. This will require coordination with various internal departments and teams to execute the brand integration plan. This role is also responsible for driving and maintaining public safety awareness through an annual, multi-channel campaign focused on gas and electric safety.

 

The ideal candidate will have extensive prior experience in brand management and advertising, in developing strategic plans, and managing multiple cross-functional projects concurrently. In addition, having enthusiasm that inspires others and diplomatic persuasive skills are pluses.

 

This position is hybrid, working from your remote office and your assigned work location based on business need. The assigned work location will be within the PG&E Service Territory.

 

PG&E is providing the salary range that the company in good faith believes it might pay for this position at the time of the job posting. This compensation range is specific to the locality of the job.  The actual salary paid to an individual will be based on multiple factors, including, but not limited to, specific skills, education, licenses or certifications, experience, market value, geographic location, and internal equity.  Although we estimate the successful candidate hired into this role will be placed towards the middle or entry point of the range, the decision will be made on a case-by-case basis related to these factors.​

 

A reasonable salary range is:

 

Bay Area Minimum: $170,000

Bay Area Maximum: $290,000

 

Reporting Relationship

 

Reports into the VP, Chief Communications & Marketing Officer.

 

Job Responsibilities

 

Brand Advertising

• Deliver an effective and measurable annual brand advertising plan by working with agency partners, senior management, business partners and Marketing and Communications team members.
• Lead agencies in the creation of campaigns and the development of media plans
• Develop and deliver a process for disseminating advertising materials across the organization
• Act as a consultant and breakthrough thinker focused on ideas and following them through to execution

 

Brand Strategy/Management

• Oversee the consistent delivery of our brand experience across all PG&E internal and external channels, including owned properties and through partnerships.
• Lead a team of four staff responsible for video production, graphic design and brand management.
• Drive the present and evolve the future expression of the Brand
• Design and develop standards for brand succ