AVP, Product Marketing

Nuveen is a global investment leader, managing an array of public and private assets for clients around the world and on behalf TIAA, our parent company and one of the world’s largest institutional investors.

With broad expertise across income and alternatives, we invest in the growth of businesses, real estate, infrastructure and natural capital, providing clients with the reliability, access and foresight unique to our 125+ year heritage. 

Our prevailing perspective on the future drives our ambition to innovate and adapt our business to the changing needs of investors — all to pursue lasting performance for our clients, our communities and our global economy.  

For more information, please visit www.nuveen.com.

Marketing overview

Nuveen Marketing is responsible for developing and delivering Nuveen’s global brand and marketing strategy. This includes the creation and on-going support of the Nuveen brand positioning, the development and sustainment of global websites, client and internal communications and a cohesive sales and marketing strategy focused on delivering relevant information to both institutional clients and investment advisors who sell Nuveen products to retail investors.

Overview of the Role 

The AVP of Product Marketing works alongside the MD of Product Marketing and the client marketing team to advance the product marketing content strategy and objectives for Nuveen’s public product investment platform. This individual will be responsible for developing marketing content aligned with capital raising priorities and will be a key contributor to product marketing for fixed income and other asset classes across global markets. 

In partnership with colleagues, the candidate will support global wealth and institutional channels using an integrated marketing approach that includes developing and producing content for multiple touchpoints such as product positioning and pitchbooks, educational content, digital, video and social. The individual will collaborate with teams in product, client portfolio management, investments and marketing to help build awareness of Nuveen's capabilities and support growth for the business. This role offers the opportunity to develop, execute and measure impactful marketing activity to best position Nuveen for growth with target client segments across key markets.
 

Key Responsibilities and Duties

• Develop and execute high-quality, differentiated product marketing content across fixed income and other asset classes within public products

• Drive creation and implementation of marketing collateral, product positioning and thought leadership that is aligned with business strategy and objectives, across vehicles including separately managed accounts, institutional separate accounts, ETFs, mutual funds and UCITS

• Partner with key stakeholders across product, investment teams, portfolio strategists and global client group teams as well as marketing colleagues to ensure competitive differentiation of capabilities across collateral and campaigns

• Support new product launches, product actions and ongoing systematic campaigns including content goals, creation, production and distribution through marketing platforms

• Assess market trends, competitive positioning and client behaviors to inform and optimize messaging and content development

• Partner with marketing generalists and marketing services teams to manage updates of marketing collateral and web content including presentations, strategy profiles, product and market commentaries, web pages, paid search, social, display ads and other sales-support materials

• In close alignment with client marketing partners globally, serve as product subject matter expert on integrated thematic campaigns that leverage a full suite of paid, earned and owned marketing levers

• Work with compliance to ensure materials meet regulatory guidelines and support compliance process from initial submission to final approval

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC

Required Qualifications

• 3+ years of financial services or asset management experience

Preferred Qualifications

• 5+ years of related financial services or asset management experience
• Bachelor’s Degree
• Experience working with wealth and institutional audiences, sales, investment teams, plus knowledge of sales process
• Proven relationship management experience
• Knowledge of fixed income markets, municipal bonds, tax optimization, direct indexi