UX/UI Designer - Physical

UX/UI Designer - Physical 

Why Genentech

​​​​​​​We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

Who We Are

Digital Experience is shaping the future of how Genentech connects with our patients and customers by harnessing the power of digital innovation and human-centered design. As healthcare evolves, we are bold in our approach – leveraging cutting edge AI, advanced digital engagement, end-to-end content management, and omnichannel technologies and operations to create seamless, personalized, and meaningful experiences for our patients and customers. This is your opportunity to lead transformative change, integrating advanced technology with strategic vision to drive impact at scale. If you are passionate about redefining the healthcare experiences and building something extraordinary, we want you on this journey. Let’s redefine what’s possible together!

This combined team, in collaboration with key partners, builds solutions to serve Marketing, Customer Engagement, Medical Affairs, Public Affairs & Access (“CMG”), and other patient- and customer-facing teams across CMG to shape and drive a seamless, consistent, meaningful, and compliant experience for patients and customers across our interactions. The team is specifically accountable for:

• Defining omnichannel solutions, shaping engagement strategies, designing, operationalizing, and producing seamless, consistent & meaningful patient and customer experiences.

• Accelerating, connecting, and enabling the development of digital solutions that enhance the patient and customer experience across CMG.

• Advancing the mission of seamless, consistent & meaningful patient and customer experiences that maximize patient impact while keeping compliance at the forefront.

Job Summary

The User Experience/User Interface (UX/UI) Designer - Physical plays a key role in supporting the development of user-centered experiences for physical and in-person interactions. This role assists in designing intuitive and engaging experiences for environments such as trade shows, medical congresses, in-clinic interactions, and other physical touchpoints. By participating in research, prototyping, and iterative design processes, the UX/UI Designer - Physical helps enhance patient and customer engagement in real-world settings.

Key Responsibilities

• Own the design of the overall end-to-end user experience and partner with technical product UI/UX analyst teams.

• Create and own the end-to-end user persona-based experiences across multiple digital products and platforms.

• Drive customer/patient/user-centric design and generate requirements to create a best-in-class experience.

• Design highly usable digital experiences via rapid-prototyping and testing on designs with internal partners.

• Develop and maintain consistent design guidelines & standards across all products, including ensuring adherence to visual consistency.

• Construct conceptual mock-ups to guide user validation sessions and instruct technical teams of general design requirements.

• Collaborate effectively with cross-functional teams to communicate design concepts and strategies and ensure alignment and integration of design strategies.

• Partners with technical teams to understand how UX / UI requirements will translate into product design and guide the decision-making process to deliver the best user-experience considering technical restraints.

• Communicate design concepts and strategies to stakeholders and team members.

• Maintain quality assurance standards through rigorous testing and validation, providing documentation and training support as needed.

• Develop UI/UX performance metrics to continuously track and update as needed (e.g., compliance metrics, bug fixes, number of users, scalability, usability).

• Assist in the design of end-to-end user experiences for physical spaces and channels, ensuring seamless interaction between digital and physical touchpoints.

• Support the development of persona-based experiences in environments such as exhibit booths, patient support centers, samples, print, and corporate event