Director, Product Marketing

Fluxx is looking for a strategic, hands-on Director of Product Marketing to own how we position, launch, and differentiate our platform in the market. This role sits at the intersection of product strategy, customer insight, and revenue growth, serving as the connective tissue between Product, Sales, Customer Success, and Marketing.

This leader will own end-to-end go-to-market strategy and execution, developing compelling product positioning and messaging, driving successful product launches, and influencing best-in-class sales enablement. Success in this role means ensuring our Sales organization is equipped with the messaging, competitive insights, and enablement materials needed to accelerate pipeline, improve win rates, and drive product adoption.

About the Role

You will define our messaging architecture, lead GTM strategy for new products and features, and build the enablement foundation that helps Fluxx win competitive deals and drive adoption. You'll operate with significant autonomy and partner directly with executive leadership on go-to-market direction. You actively use AI to streamline how work gets done automating launch coordination, accelerating content production, and eliminating manual overhead.

About Fluxx:

At Fluxx our mission is to be the leading collaborative grantmaking platform in our global communities. 

We believe in building technology that drives positive impact in our world. Our platform helps foundations and agencies streamline the grantmaking process, making it easier to get funding to those that need it to support their mission. We are driven to help facilitate change through our solutions that automate grantmaking for organizations all over the world. Over the past decade, Fluxx has built a diverse and engaged community of 350+ grantmakers who work with over 150,000 foundations, government agencies and nonprofits worldwide. Through Fluxx, they have issued over $15B in grants in the past year alone.

What You'll Own

Strategic Positioning & Messaging

• Own Fluxx's product positioning, messaging frameworks, and narrative architecture across the platform and add-ons
• Develop persona-specific messaging across the customer lifecycle
• Define our competitive differentiation strategy and partner with executive leadership to shape GTM direction and product narrative

Product Launches & GTM Execution

• Partner with Product on launch strategy (timing, positioning, naming, sequencing) while Product owns project management
• Own integrated GTM execution across multi-channel campaigns, team training, and ready collateral ahead of launch
• Drive internal readiness across Sales, CS, and Marketing
• Build and improve automated, repeatable launch systems using AI and workflow tooling
• Provide the strategic input and messaging foundation Sales Enablement needs for pitch decks, battlecards, one-pagers, and objection handling guides

Customer & Market Intelligence

• Lead voice of customer synthesis into actionable GTM and positioning recommendations
• Monitor market trends and competitive dynamics, surfacing patterns to leadership
• Own customer segmentation strategy and build feedback loops between Product, Marketing, Sales, and CS

Messaging Governance & Cross-Functional Alignment

• Ensure consistency of product language across all channels and campaigns
• Leverage AI to scale content production and reduce manual lift of keeping materials current
• Serve as connective tissue between Product, Demand Gen, Customer Marketing, and Marketing Ops, including on adoption, lifecycle messaging, and attribution reporting

What We're Looking For

Leadership & Organizational Impact

• Operate with significant autonomy, leading critical company-wide workstreams with minimal supervision
• Optimize for the broader organization, identify root causes, and deliver proposed solutions to peers and leadership

Team Leadership & Development

• Identify and fill talent gaps on your team
• Mentor junior managers and delegate strategically
• Proactively address morale risks

Communication & Influence

• Excel in verbal and written communication
• Lead discussions on complex topics toward actionable outcomes
• Manage conflict resolution and provide constructive feedback across all levels

Marketing Strategy & Analytics

• Own PMM strategy and contribute to long-range marketing planning
• Partner with executive leadership on GTM direction
• Connect marketing investment to pipeline/revenue and partner with Finance and RevOps on revenue contribution

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