Head of Growth

Background and Opportunity

The concept of product development and project management is rapidly changing. The definition of a product manager has evolved over the past few decades - they define product roadmaps and the overarching go-to-market strategy, engineering plausibility, and general business strategy of the company. It is a complex, interdisciplinary role that requires levels of collaboration between the makers, contributors, customers, users, and partners for a company to launch a series of successful products.

Companies often focus on their sales-driven metrics to power their growth; however, the true driver of growth is a series of successful product launches built through a collaboration of excellent craftsmanship. Collaboration is key to success in both managing and developing a customer-friendly product. That is exactly what Productboard had in mind when we developed our product management system.

Enter Productboard…

Productboard is the leading product management system that helps product management teams to get the right products to market, faster. It is essentially a system of record for any products. Over 6,000 customer-driven companies like Zendesk, Disney, VMware, Avast, UiPath, and Marriott use Productboard to gather customer feedback, analyze user data, prioritize product roadmap, and collaborate with everyone else in the team with a clearly communicated goal. Their end-to-end product management system provides clear objectives for all teams and aligns colleagues around the product development vision and process. Think CRM, but specifically designed for the product needs of any modern organization making digital products.

Along with its intuitive yet feature-rich platform, Productboard enables teams to easily integrate with other engineering task management tools such as JIRA, Slack, Trello, PivotalTracker, and GitHub and with systems full of valuable customer insights such as Intercom, Zendesk, CRM systems, NPS systems, and many more. With a manageable and customer-friendly user interface, it provides an in-depth backlog of customer feedback and information for product managers to use for product development.

Everyone deserves to work on products that will be used, enjoyed, and loved – products that matter. It’s Productboard's mission to help product makers across the globe create exceptional products that resonate with customers deeply on both functional and emotional levels. With Productboard, every team can make things that matter – together.

We’re looking for a Head of Growth to be the GM for our self-serve business and lead our product and GTM functions working on related initiatives. The market for a product management system is still in its infancy so it is critically important for individual product managers or teams to try out and adopt Productboard at a team level and expand across all teams over a period of time. The candidate will set the vision and goals for the self-service business, get buy-in from the executive team and lead a cross functional team to execute against the goals. The candidate will oversee the product teams building various self-serve products and be responsible for the GTM aspects of taking those products to market. We expect a successful candidate to act as a business owner and have a clear understanding of the markets, segments, personas, buyers and PLG motions, know the key drivers of the business, and take responsibility for the overall success in the market. The candidate is an experienced business leader with expertise in B2B SaaS products and product-led growth initiatives. The candidate will be reporting to the Head of Product and Design.

We are seeking a highly creative, data-driven, and experienced product leader to spearhead our new Product Led Growth (PLG) function. In this role, you will lead a talented team of developers, product managers, designers, sales assistants, and growth marketers to drive down customer acquisition costs (CAC) while increasing the lifetime value (LTV) of the business we acquire through your team's efforts.

If you have a strong background in product management and a proven track record of driving product growth, we would love to talk to you!

Responsibilities include:

• Develop and execute a comprehensive PLG strategy to accelerate customer acquisition, retention, and revenue growth.
• Lead and mentor a cross-functional team, including product managers, designers, developers, sales assistants, and a growth marketer, to execute on PLG initiatives.
• Drive a culture of experimentation and data-driven decision-making, leveraging quantitative and qualitative insights to inform product development priorities and growth tactics.
• Collaborate closely with key stakeholders across product, engineering, sales, and marketing teams to align PLG objectives with broader company