Senior Product Marketing Manager

Additional Location(s): US-MA-Marlborough

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

 

About the Role:

The Remote Connectivity Product Marketing Manager is a dynamic and customer-focused leader who will partner across divisions, working with marketing, IT, regulatory, and clinical teams to drive the adoption and monetization of remote connectivity and Internet of Things (IoT) solutions for our Capital Equipment portfolio. This role combines strategic product marketing with hands-on field engagement, bridging the gap between our innovative connectivity capabilities and customer needs.

 

This is an exciting opportunity to lead solution-based sales efforts and enhance customer engagement by promoting the unique benefits of our connectivity solutions within the healthcare ecosystem. Remote Connectivity involves the ability to remotely connect to the capital equipment in the hospitals to enable download of software updates, retrieval and analysis of log data, and diagnosis of service status. Remote Connectivity is considered a software solution that will augment the capital equipment product. 

 

Work Mode:
At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.
 

Your Responsibilities Will Include:

 

Solution Promotion and Sales:

• In collaboration with Divisional teams:

• Develop and implement go-to-market strategies for Capital Equipment remote connectivity solutions, with a strong emphasis on field-based customer engagement and solution selling.
• Define value proposition and pricing strategy for Software as a Service (SaaS) and Data as a Service (DaaS) offering. Align with Service Contract strategy.
• Engage directly with divisions and customers in the field to seek feedback and input on the value of the solution, promote and demonstrate the value, and drive usage and adoption.
• Identify and target potential customer segments, offering tailored solutions that meet their unique needs and enhance operational efficiencies.

Product Marketing and Brand Alignment:

• Craft a cohesive brand narrative for remote connectivity, ensuring that messaging aligns with company objectives and resonates with customers across diverse healthcare settings.
• Collaborate with product, regulatory, and divisional marketing and sales teams to deliver clear, compliant messaging that addresses customer pain points and highlights the solution’s benefits.

Customer Engagement and Training:

• Work with Divisions to support:

• Customer onboarding and training related to remote connectivity solutions.
• Development of customer-facing resources, presentations, and training materials to enhance understanding and promote adoption.
• Collection and analysis of customer feedback to continually improve the product and customer experience.

Cross-Functional Collaboration:

• Work closely with IT, Biomed, legal, and other relevant departments to address cybersecurity and legal challenges associated with remote connectivity.
• Coordinate with customer-facing and technical support teams to ensure seamless integration and adoption of connectivity solutions within healthcare environments.

Regulatory and Compliance:

• Partner with divisional Regulatory and Compliance teams to ensure that all marketing and sales efforts meet industry standards, particularly for Class II and Class III medical devices.
• Partner with divisional Regulatory and Compliance teams to address cybersecurity and legal consideratio