Regional User Growth Marketing Associate
GympassAbout the role
Your wellbeing matters. Join a company that cares.
GET TO KNOW US
Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture, and contribute to making every company a wellness company.
*Big news: Gympass is now Wellhub!
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.
THE OPPORTUNITY
We are hiring a Regional User Growth Marketing Associate to our User Marketing (Revenue Marketing) team in New York!
Our User Marketing Team is a dynamic Revenue Marketing focused on driving growth (skyrocketing enrolment rate) through exceptional lifecycle experiences. With a customer-centric focus, we optimize every marketing touchpoint to deliver personalized messaging and tailored offers. Regionally, we take charge of Marketing-sourced MGR by analyzing data, bringing local relevance and cultural insights to campaigns, and fostering collaborative partnerships with local teams.
Globally, we enable regional work and ensure consistency, identifying technical and operational opportunities, and leading global standardization. Our skills encompass analytical proficiency, execution prowess, strategic thinking, local relevance, and effective communication. Our team excels in understanding customer journeys, establishing global standards, influencing teams to improve the user experience, identifying opportunities, and fostering cross-functional collaboration.
Together, we're supporting the future of MGR with digital marketing, driven by expertise, collaboration, and innovation.
YOUR IMPACT
- Creative Asset Development: Develop multi-channel marketing content (email, in-app, SMS, push) tailored to client and regional needs. Utilize tools such as Canva and Braze (HTML or drag-and-drop) to create assets using existing templates.
- Campaign Execution & Project Management: Oversee end-to-end execution of CRM campaigns, ensuring proper planning, setup, QA, and launch. Manage multiple projects concurrently, escalate issues when needed, and provide regular updates to stakeholders. Document outcomes in line with global guidelines.
- Data Analysis & Optimization: Analyze campaign and regional data to identify trends and performance insights. Recommend strategies to enhance effectiveness and optimize ongoing efforts.
- Support for End-User Marketing Initiatives: Contribute to regional B2C marketing plans focused on acquisition, reactivation, engagement, and retention. Support efforts to drive marketing-sourced revenue at the local level.
- Regional Strategy & Calendar Management: Identify local opportunities and suggest relevant campaign strategies based on market trends and events. Assist in maintaining the regional content calendar.
- Cross-Functional Collaboration: Partner with Client Success, Product Marketing, and Brand teams to ensure content aligns with brand standards and best practices.
- Adaptability & Continuous Learning: Demonstrate a proactive approach to learning new tools and CRM strategies. Remain flexible and responsive in a fast-changing environment.
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.
WHO YOU ARE
- Creativity & Innovation:
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s