Marketing Director - Head of Affiliate & Partnership

CreditAssociates, a leading direct-to-consumer financial services company, is searching for a Marketing Director – Head of Affiliate & Partnership Marketing, to manage the strategic and day-to-day operations of our growing partner program. This includes sourcing new partners and affiliates to ensure they consistently deliver the highest quality leads to our in-house sales team, as well as establishing broad-based partnerships with larger scale partners across many financial services sectors. This position will report directly to the CMO and work closely with both the marketing and sales teams to effectively optimize and grow our affiliate relationships.

To be successful in this role you must have a passion for building and nurturing relationships, be comfortable analyzing data and implementing programs, and be driven to meet and exceed quarterly goals.

Responsibilities:

• Have complete ownership for success, growth, and profitability of our external Partnership & Affiliate Marketing strategy.
• Build strategic partnerships with large lead generation partners with significant scale.
• Identify, onboard and test new lead generation partners that are capable of generating high quality leads that will ultimately enroll in our program.
• Negotiate and manage affiliate contracts.
• Create and analyze both real-time and historic data to effectively manage lead volume, cost, and quality performance metrics.
• Evaluate campaign performance and work with affiliates on a daily basis to identify and capitalize on growth opportunities.
• Develop strategic initiatives in order to meet and exceed monthly/quarterly goals.
• Collaborate with other department team members on cross-functional initiatives, including operational implementation of each new partner.
• Conduct research and competitive analysis in order to identify opportunities for growth.
• React quickly to issues and market shifts as they arise.
• Attend industry business development conferences as appropriate to help establish new relationships.

Requirements:

• 8+ years experience in business development and affiliate management, preferably in high volume consumer finance environments.
• 8+ years experience building B2B partnerships with meaningful scale.
• Strong knowledge of online lead gen tactics.
• Strong experience in partnership management tools (Impact etc.)
• Robust analytical skills and ability to work with and analyze performance data.
• Expertise with Microsoft Excel and other Office software.
• Excellent relationship management skills.
• Extremely self-motivated individual with strong work ethic.
• Ability to work independently as well as part of a team.
• Ability to take on multiple projects at the same time.
• Google Analytics experience a plus
• Bachelors degree required.
• Position is based in Plano, TX.

CreditAssociates, LLC is a Plano (Legacy business district), Texas-based debt settlement agency that has helped thousands of people in the United States get on the path of freedom from debt. With over 12 year