Sr. Analyst, Analytics

Why You’ll Never Want to Leave 

What You'll Be Helping Achieve

RPA is seeking a Senior Digital Analyst to join our Analytics team.

More than just working with data, this role is for someone who knows how to turn data into a story people actually understand and can act on. The ideal candidate brings analytical rigor, creative problem-solving, and practical business sense to the work, with experience across web and email analytics and confidence in both reporting and implementation. They also have a natural curiosity for how AI can improve the way we think, work, and uncover insights.

What You’ll Be Working On 

• Deliver ongoing performance reports, translating data into insights and recommendations for business executives and digital stakeholders
• Conduct deep-dive analyses (e.g. A/B testing, audience segmentation, campaign performance, pre/post redesigns) to uncover trends and opportunities that drive optimization and growth
• Monitor performance and data quality, proactively identifying and flagging any issues to the appropriate teams
• Contribute to measurement strategy across brands, including measurement planning, goal setting, testing strategies, and performance evaluation across web and email
• Collaborate with cross-functional partners to analyze channel performance, inform strategy, improve user experience, and optimize marketing and analytics initiatives
• Support analytics implementation across websites and applications:
  • Develop tagging documentation aligned with business requirements
  • Conduct UAT for analytics tags in staging and production environments
  • Identify, troubleshoot, and communicate tagging issues to relevant teams (e.g. account, media, tech, web dev, engineering, etc.)
• Expand analytics capabilities through forecasting, automation, and business intelligence solutions, including the development of internal and leadership dashboards
• Help shape an “AI-ready” analytics ecosystem by integrating AI into our data workflows, measurement, and governance practices
  • Craft, test, and refine generative AI prompts to support accurate and thoughtful analysis
  • Build and maintain a shared library of prompts, use cases, and best practices to enable consistent, high-quality outputs
  • Apply a test-and-learn approach, iterating, evaluating, and validating outputs to ensure they are grounded in strong data and sound judgment

How You’ll Excel In Your Role 

Analytical & Technical Expertise

• 2+ years of experience with Google Analytics and/or Adobe Analytics, including troubleshooting tagging using network traffic and debugging tools
• Strong experience working with raw data using SQL and Business Intelligence (BI) tools
• Familiarity with ETL tools (e.g., Domo) to clean, transform, and prepare data for reporting
• Understanding of A/B testing, multivariate testing, and email analytics
• Understanding of data privacy, governance, and responsible AI usage in a marketing and analytics context
• Ability to build sophisticated reports, including case studies and performance recaps
• Experience using generative AI tools (e.g., ChatGPT or similar), with a curiosity for applying AI to improve analytics workflows, reporting, and insight generation

Data Storytelling & Communication

• Ability to translate complex technical concepts into clear, actionable insights for non-technical audiences
• Strong written and verbal communication skills with a passion for storytelling through data
• Experience creating clear, compelling presentations using Microsoft Office tools

Project Management & Execution

• Strong project and time management skills with the ability to manage multiple priorities in a fast-paced environment
• Experience coordinating across teams to support implementation timelines and deliverables
• Highly organized with the ability to prioritize tasks effectively

Collaboration & Stakeholder Management

• Maintain o