Sr. Marketing Manager, Executive Education

Company Description

At Intuitive, we are united behind our mission: we believe that minimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.

As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference. For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture. Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways. We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of minimally invasive care.

Job Description

This position has the opportunity to make a direct impact to Intuitive US Marketing initiatives that drive adoption of da Vinci Surgery among customers. With the direction and leadership of the Senior Group Manager of Executive Education, the Sr. Marketing Manager will develop and implement key programs, materials, and support our marketing and sales teams to help build belief in da Vinci robotic-assisted surgery, expand patient access, and coordinate care teams across the country. The individual will be expected to establish strong relationships with external Key Opinion Leaders (KOLs), healthcare leaders, society leaders, and internal ISI stakeholders such as other marketing departments, sales, training, legal & regulatory, and market access/health economics for:

• Strategic planning, marketing, and execution of targeted plans supporting healthcare executives
• Ensure execution of societal & IDN strategies leading to sustainable long-term growth
• Responsible for KOL development and Total Program Observations (TPO) sites

As a Sr. Marketing Manager, you will be required to be capable of managing multiple marketing initiatives in a results-driven environment, operating successfully within a corporate and commercial matrix organization, demonstrate functional capabilities in presentation design and delivery and work cross functionally through effective project management.

Roles and Responsibilities

• Build & execute comprehensive marketing plans and corresponding tactical plans / programs to achieve organizational goals.
• Develop qualitative and quantitative data and experiences to segment and deeply understand current healthcare trends, test solutions, and prioritize opportunities.
• Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI.
• Assimilate market trends and their potential implications to current and future work/projects. 
• Understand competition and develop competitive differentiation positioning strategy.
• Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, collateral, etc.)
• Work with Key Opinion Leaders to better understand how the da Vinci Surgical Systems are being utilized and determine how to communicate that value proposition to other customers.
• Develop and build KOLs by market segment with the goal of making Intuitive the preferred industry partner and increasing adoption of da Vinci surgery.
• Build relationships with key society members / leaders to establish a higher level of engagement to ensure Intuitive is seen as an integral partner in the healthcare space.
• Coordinate trade show activities, digital/website development, strategies, track/evaluate results and provide recommendations for future marketing promotions.
• Identify and develop best-in-class Total Program Observation sites to build 3-pillar belief and excellence; Responsible for targeting, planning, executing, and follow up strategies/tactics.
• Support IDNs and Key Account sales leaders by executing growth summits focused on programmatic best practice sharing for sustainable service lines.
• Lead cross-f