Senior Manager, Global Myopia Management

CooperVision, a division of CooperCompanies (NASDAQ:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com

 

Job Summary
The Senior Manager, Global Myopia Management works closely with global and regional marketing and is responsible for the management and execution of global marketing initiatives for the ortho-k and specialty products.  The Senior Manager will also participate in brand specific strategic planning initiatives as well as Myopia Management cross-product portfolio strategy and execution. This role requires forming strong partnerships and working collaboratively with in-region and in-country marketing personnel as well as cross functional groups including professional affairs, regulatory affairs, legal, R&D, finance, and marketing technology, supply chain, packaging, outside agencies, and other commercial stakeholders, including the sales organization.

Essential Functions & Accountabilities

Lead select global marketing activities that drive business for specialty/customized Myopia and Cornea Care products 

• Partner with regional marketing teams, lead markets, and cross functional stakeholders to develop and deploy tools and materials including claims, advertising creative, marketing collateral, and sales training and presentations
• Provides region and country marketing teams with support to enable successful product/program launches in new markets
• Provide planning and strategic input for key global and regional events, conferences, and trade shows, in partnership with 
• Professional Affairs.
• Evaluate marketing initiatives across the globe to determine effectiveness and make recommendations for improving and/or developing new programs.
• Track programs, assets and collateral that are developed in each market and proactively share materials and best practices across markets and regions; work with Marcom team to monitor Digital Asset Manager to ensure content is up to date.
• Work with PR firms and Marcom team to develop and execute a calendar of global public relations activities for ortho-K and specialty products and general Myopia Management, including securing cross-functional approval and alignment on press releases and other communications; co-manage activities of Marcom manager (in conjunction with the U.S. team).
   
• Facilitate monthly calls with regional leads to provide updates, discuss business needs, and align on global initiatives.
   
• Leads competitive analysis, benchmarking, strategic responses and challenges, and communications toolkits.

Lead new product/business expansion initiatives

• Work with Life Cycle Management, marketing operations and R&D teams to inform requirements for global new products, line extensions, and packaging changes or new package launches including reviewing and routing materials for approval.
• Partner with Global and regional Professional Affairs to provide input into materials that support myopia management strategy and plans across the regions, including event execution, training, papers, and presentations.
• Liaise with marketing technology group to provide input into digital tools including Brilliant Futures app and provider portal

Manage reporting and analytics to provide insight into success and health of the business
 

• Responsible for working with global analytics to creating and issuing business and activity global scorecards.
• Provides input into global research projects in conjunction with regions and the commercial strategy team.

Additional responsibilities:

• Manage budget and associated review processes with finance team.
• Support long-term strategic planning activities.
• Work with Myopia Management Strategy to help integrate various Myopia initiatives.
• Recruits, trains and develops subordinate staff, if any. 
   

Qualifications

Knowledge, Skills and Experience:

• 5-10 years prior brand or product marketing experience required.
• 3-5 years prior global marketing experience preferred.
• 3-5 years experience in medi