Brand Manager, Hefty Brand

Overview

Join Reynolds Consumer Products…and Drive Your Career across a world of opportunities! We provide amazing job opportunities for growth with competitive salaries and benefits in an exciting, dynamic, fast-paced, and fun workplace environment. If you are looking to build a strong career, we have an opportunity for you! We are searching for a Brand Manager - Hefty to join our team located at our headquarters in Lake Forest, IL. 

Responsibilities

Your Role: 

As a Brand Manager on the Hefty business, you will develop marketing strategy and lead implementation, execute brand building activities, and launch new product line extensions for the Hefty Waste Bags product portfolio.  Brand Managers work in a highly collaborative environment to drive consumer demand, continuously deepen consumer engagement, develop and launch advertising and marking plans, drive sustainability initiatives, and analyze performance data and consumer insights to drive strong business results for the Hefty brand. 

 

You will have the opportunity to Make Great Things Happen!

• Manage the development and execution of annual marketing plans including marketing strategies, new product launches, advertising creative, media (print, digital, social, influencers, partnerships), consumer promotions, public relations, and more.
• Work cross-functionally to achieve business results with agency partners, Customer Marketing, eCommerce, Sales, Finance, Consumer Promotions, Research & Development, Supply Chain, and Category Management (sales presentations, media campaigns, etc.).
• Analyze key business trends and provide input on gaps and opportunities and present business updates to management and agency partners.
• Achieve business and brand objectives including volume, profit, and market share by distribution channel.
• Manage, evaluate, and optimize advertising and promotional spending.
• Manage and commercialize items from beginning to launch.

 

You will love it here if… 

• You put safety first, always
• You listen, learn, and evolve
• You are passionate about collaboration, teamwork, and achieving shared goals
• You treat all people with respect, operating ethically, and embrace inclusivity
• You are committed to improving our impact on local communities

 

Qualifications

We need you to have: 

• BA/BS degree in Marketing, Business, or a related field.
• 5 - 7+ years of experience in brand marketing.
• Strong business acumen with experience managing budgets/P&L.
• Experience with retailer scan data analysis programs (Nielsen, IRi/Circana).
• Strong business acumen with experience managing budgets/P&L
• Proficient project management capabilities with the ability to organize and manage multiple projects simultaneously from start to finish.
• Experience developing and launching new products.
• Experience in creative and media briefing and launching advertising campaigns.
• Proficient analytical and organizational skills with attention to detail.
• Proficient in Microsoft Word, Excel and PowerPoint.
• Proficient written and oral communication skills.

Icing on the cake: 

• MBA or another advanced degree.
• Experience with consumer research methodologies and new product development.
• Exposure to the CPG industry and retail distribution channels.

 

If you answer yes to the following…we want to meet you!

• Intellectual Curiosity: Do you have an inquisitive nature?
• Problem Solving: Do you have a knack for tackling issues head-on?  
• Entrepreneurship: Do you enjoy taking ownership of your work?
• Customer Centricity: Do you always act in the best interests of the customer, putting their needs first?  
• Growth Mindset: Do you focus on progress rather than perfection?
• Continuous Improvement: Are you never satisfied with the status quo?  

  

Want to know more? Check out our website or connect with us on LinkedIn! 

Apply today to join a fast-growing innovative company! 

            Not a good fit but know someone who is? Please refer them! 

    Local candidates only, no relocation assistance available 

#LI-Hybrid 

 

Join Reynolds Consumer Products and Drive Your Career across a world of opportunities!

For applicants or employees who are disabled or require a reasonable accommodation for any part of the application or hiring process, you may request assistance by emailing us at Recruitment@ReynoldsBrands.com.