Manager, Global B2B CRM Marketing Platform and Operations

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?

In this position...

• Lead the strategic development and global business requirements for Ford Pro Salesforce Marketing Cloud, Data Cloud and MCP globally for Ford Pro 
• Lead the strategic definition and direction of the B2B operational data model for Ford Pro
• Lead addressability program and goals
   

What you'll do...

• Own and lead Salesforce Marketing Cloud platform’s direction based on requirements from global stakeholders in NA and EU
• Build and manage roadmap for global Marketing Cloud platform in collaboration with ProTech teams
• Lead prioritization for global Marketing Cloud roadmap including CDP, Engagement and Datorama in close collaboration with ProTech team.
• Lead and program manage pilot projects in collaboration with ProTech team, e.g. MCP personalization, CDP and SMS mobile channel
• Identify and lead training and onboarding for Marketing Cloud around Engagement, Data Cloud and MCP to empower adoption and full value within Ford Pro globally
• Act as consultant and partner for business stakeholders to define best global solution and to translate requirements for Pro Tech team.
• Lead addressability program for Ford Pro, one of our key goals corporate wide. The program is aiming to grow our addressable database and improve our data profile completeness, collaborating with tech teams as well as leading agency team in this effort.
• Manage US agency partner for addressability program
• Work cross-organization and cross-functionally to support and align with key stakeholder groups (e.g., tech teams, sales teams, FCSD, other Ford business lines and adjacent marketing functions )
• Mentor, inspire and develop direct reports in their career development. Leverage internal network to support growth and development of their careers.

 

You'll have...

• Bachelor’s degree, or higher, in Marketing, Digital Marketing or IT
• 5+ years in tech stack management for Marketing Automation
• 8+ years in digital marketing or marketing operations
• 5+ years in agile program management, preferably related to marketing and customer data
• Certification for Salesforce Marketing Cloud and deep understanding of the Salesforce platform  
• High ability to move quickly, manage multiple projects, motivate teams, and provide clear, actionable feedback.

Even better, you may have...

• Background in Automotive Marketing and Strategy
• Knowledge of Automotive Retail networks
• Experience in Strategy creation and development of Digital Marketing data architecture
• Proven leadership skills across varying levels of roles.
• Creative problem-solving skills – finding solutions to complex challenges.
• Strong soft skills in building relationships, listening, effective communications, conflict management and resolution, collaboration across diverse teams with differing priorities and workload prioritization.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups