Associate Director, Local Investment

Company Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Job Description

Ignite your career as a Lift Local Associate Director in the Publicis Media Exchange! As an experienced Media Investment Professional, you already know that Local Media is dynamic and more important than ever, providing clients with market specific strategies that maximize results while reducing waste. Publicis Media Exchange has a re-imagined Local Media bringing together our Collective, Spark, Starcom, and Zenith agency brands. Discover the difference that PMX has to offer. Join our team and you could be doing your best work on behalf of our envied client roster. The Publicis Media Exchange activates across all local media channels too, including Television, Radio, Streaming Audio, and Digital Video (OTT/CTV/VOD).

Our Lift Local leads bring it all together, the direct link between our clients, our teams and the continuously evolving marketplace. In this role your ability to problem solve, communicate clearly, and engage across all stakeholders will be pivotal to our success.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact

As a Lift Local Associate Director you will:

• Understand & articulate benefit of Lift Local to internal teams & Clients
• Collaborate with Lift, Strategy & Client Leads to evolve client's local video strategies and implement Lift Local solutions
• Work in partnership with Lift & Growth teams to continually assess Lift Local pacing and opportunity areas across all brand agencies and support Strategy/PMX Local as applicable
• Build strong relationships and collaborate with senior management at vendor partners involved with Lift Local opportunities to ensure continued product innovation and evolution
• Participate in New Business – Prepare and Present Lift Local solutions
• Act as Liaison to Lift for PMX Local, ensuring Brand Agency Leads & Client Leads are aware of and fully up-to-date on all Lift Local solutions as they evolve
• Contribute to Local Platform Holistic Media Investment Strategy POVs, partner deals and benchmarking with an emphasis on Lift Local solutions
• Collaborate internally within PMX Local to support CTV strategy and investment efforts across Groupe portfolio
• Advocate for multicultural & diversity inclusion through Investments. Champion the 4As Fair Play Charter and all other diversity and inclusion initiatives.
• Collaborate & develop reporting for pacing and campaign recaps
• Knowledge of market and industry trends
• Drive process automation improvement to decrease team level of effort
• Effectively mentor and develop junior level talent throughout the team, assist Director with talent pipeline and development on an ongoing basis

Qualifications

• Proven track record to successfully pick up new skills on the job
• Acute attention to detail
• Successful experience working in a fast paced, deadline driven environment
• Strategic and Analytic Thinker who can see the bigger picture
• Ability to see problems and propose solutions
• Collaborative Spirit who enjoys learning and sharing knowledge with others
• Significant knowledge of and experience in the CTV space, including experience with PRISMA and Google Campaign Manager
• Strong understanding of Local Investment measurement including Nielsen & Comscore, OTT/CTV & OLA Investment measurement
• Advanced knowledge of Microsoft Suite (specific attention to Excel and PPT) able to prepare polished presentations.
• Strong ability to write clearly, concisely, and logically
• Strong story-telling and persuasion skills
• Strong interpersonal skills - great relationship-builder with clients, vendors, and internal teams
• Have a history strategizing/negotiating to get the job done right and track record of success in media
• Experience across the macro-video landscape, including OLV, Addressable and VOD.
• Preferred: bachelor's degree, ideally with a concentration in advertising, marketing, business administration, or communications
• Approx. 7 Years in Local Media Investment or Media Planning (specific knowledge in Television, Radio and OTT)

#LI-Hybrid

REQ # 23-10009

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