Sr. Email Developer
MERGEAbout the role
Merge Storytelling and Technology
We MERGE storytelling and technology to promote health, wealth and happiness in the world. We help marketing and technology executives engage hearts and connect parts by offering full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media, digital platform development and more.
Promote Health, Wealth & Happiness
We are committed to promoting health, wealth and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services and consumer products. Our health clients are literally on the front lines saving lives. Our wealth clients are changing the financial potential in people's lives. And our consumer clients make lives...a little bit happier every day.
Partner with Clients of Iconic Brands
MERGE has enduring client partnerships with American Express, T-Mobile, LG, Facebook, Adobe, Kate Spade NY, Coach, The North Face, Fidelity, Eaton Vance, BlueCross BlueShield, Abbott, Astellas, Seqirus, Supernus, Boston Scientific, Advocate Aurora Health, Indiana University Health and Marco’s Pizza to name a few.
Work with Poets and PHD’s
With 750+ employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, Montreal and New York City, MERGE uses a talent-to-task process that connects our poets and PHD’s which enables clients to think higher and feel deeper about their customers.
Emerge to the Top of Your Career
At MERGE, we strive to create a superior work experience where people with ability, agility and humility can grow and do the best work of their careers.
As our Sr. Email & SMS Developer, you will…
Be Accountable and Responsible
- Manage email and SMS execution across assigned larger, more complex clients
- Manage accounts that represent more than 30% of the total email solutions budget or require advanced coding, scripting, or database management
- Coordinate and oversee email and SMS execution tasks for multiple clients to ensure work is completed on time, to standard, and without error
- Communicate performance trends, escalate issues, and make recommendations to all project stakeholders as appropriate
- Define email execution and solutions processes and coordinate documentation
- Automate email execution processes, activities, and reporting Research best-in-class tools
- Design emails and creative templates utilizing Photoshop or similar design applications
- Advanced coding languages that pertain to the client's ESP program
- Write SQL for use in queries
- Advise on the implementation of tracking code
- Pull, load, create and manipulate subscriber lists and counts within the email platform
- Create email campaigns in the email platform
- QA/DC test and seed list send for email and SMS
- Troubleshoot email and SMS issues (platforms, HTML, rendering)
- Troubleshoot and respond to ESP issues, list questions, and conduct advanced ad hoc analysis
- Develop the recommendation and implementation of email program automation
- Assist Email Strategists on email playbook as it pertains to the capabilities and functionality within the ESP
- Email layout and HTML coding for client emails, text content emails, and landing pages
- Work with pre-existing HTML templates and provide design and image editing
- Test emails for compatibility across all email providers on multiple digital platforms
- Develop email campaigns, including (but not limited to) trigger-based, responsive design and re-contact email campaigns
- Work with internal and external IT resources to ensure essential technical steps are taken for proper email program setup and integration
- Ensure our client's email files are properly maintained: Opt-In, Opt-Out updates, ECOA, etc.
- Ensure all client emails comply with current CAN-SPAM and other email legislation
- Ability to craft and execute Basic Builds (5+ per day)
- Ability to project manage multiple campaigns simultaneously
- Participate in or lead client meetings
- Speak as the Subject Matter Expert on relevant client calls
- Lead and coordinate in onboarding new clients on email platforms, or training clients on third-party tools as necessary
These are the qualifications we’re looking for
- Bachelor's degree (or equivalent work experience) in Graphic Design, Marketing, or Business Communications
- 4+ years in email marketing
- 3+ years in HTML coding
- 2+ years within ESP coding language(s), SQL, advanced email automation
- 1-2+ years experie
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