Director, Program Management - Events and Experiences

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

The Director of Program Management for Events & Experiences is a strategic and execution -focused leadership role within the Global Brand Marketing organization. In this role you will act as the operational anchor and play a pivotal role in strategic planning, operations, and leadership for the creative team. This role involves overseeing the execution of various high-impact events and experiences that often overlp, ensuring alignment with the company's brand identity, creative vision and business objectives. You must be passionate about leading and growing teams, role modeling and teaching program and project management best practices and driving a culture of curiosity around AI capabilities to make processes more efficient.

Responsibilities:

• Strategic planning and operations: Partner closely with Strategic Events team and Brand Leadership to develop and manage an always-on events planning motion for the creative team. This includes building an annual resourcing plan, holistic events roadmap for execution, acquisition campaign planning and budget management.
• Program Leadership: Act as the strategic liason between the brand team and stakeholders to oversee, communicate, track, and monitor all program milestones (for Knowledge, Sales Kickoff, Employee Kickoff, World Forums, 3rd Party events, and event toolkits) and identifying and mitigating risks to ensure successful delivery.
• Process & Communication: Manage stakeholder communications and drive cross-functional alignment. Establish clear and repeatable processes to scale and build efficiencies into the creative process and in support of event production handoffs.
• Team leadership: Lead and mentor a team of FTE and contractor project managers dedicated to supporting our event portfolio for creative.
• Creative Direction: Collaborate with the creative team to ensure that all events and experiences reflect the company's brand identity and creative vision.
• Vendor and Freelance Management: Manage onboarding and training event vendors on event guidelines. Build and manage ecosystem and budget for event-related vendors and contractors used by the creative team (animators, production, digital comms, writing, etc..).

Qualifications

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.
• 15+ years experience in program management, with a focus on events and experiences.
• Proven leadership experience with a track record of managing high-performing teams.
• Strong project management skills, including the ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Creative mindset with a passion for brand storytelling and experiential marketing.
• Ability to work in a fast-paced, dynamic environment.

JV20

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $189,100 - $331,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

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