Associate Marketing Manager, GRS North America Marketing

Description

Do you want to be a member of an award-winning marketing team nestled inside a Fortune 100 company? Do you love marketing strategy and want to help deliver against key business priorities each year? Come join our Global Risk Solutions (GRS) North America Marketing team to support our commercial insurance organization that serves the insurance and risk management needs of businesses of every size in the U.S. and across the globe.

 

As an Associate Marketing Manager, you will partner with marketing managers, business segment leaders, external partners, and other cross-functional teams, to execute marketing programs, campaigns and channel strategies that align to key business priorities. The GRS marketing team works closely with North American leadership and Distribution strategy and operations to define business need to help develop our go-to-market plans. These plans are informed by business insight, product priority, growth areas and market need that all align to the success of our brokers and clients within the commercial insurance space. You will have exposure and responsibilities that span low to moderately complex engagement strategies, creative development, print/digital messaging and execution, and results analysis. If you love flawless execution rooted within marketing strategy, then this team is for you!

 

It is an exciting time for GRS North America Marketing. We are rethinking the way we deliver our expertise and solutions to our partners by building effective marketing programs that deliver against key business priorities. If you are an innovative, creative, solution-oriented thinker who excels in working through the gray, and uses insights and analytics to stay grounded, please join us!

 

Responsibilities:

         

• In partnership with Marketing Director, plans, develops, and implements marketing initiatives and activities that align to business goals associated with broker and client needs within the Distribution organization
• In partnership with Marketing Director, strategizes, organizes, and coordinates the design and delivery of marketing programs and their communications to ensure the accomplishment of sales, financial and budgetary goals.
• In partnership with Marketing Director, works with internal and external stakeholders to develop and implement communication programs and initiatives.
• Leads projects with a low to moderate degree of cross-functional impact and visibility with a range of associated deliverables across many mediums (e.g., print, digital, experiential)
• Projects typically require buy-in and engagement from cross functional partners. 
• In partnership with Marketing Director, effectively builds consensus and alignment to gain commitment from partners for projects.
• Exercises independent judgment in methods, techniques, and evaluation criteria for obtaining results.
• Helps to identify new practices to drive efficiency, effectiveness, and quality for assigned and aligned tactics and deliverables
• Helps to develop new initiatives and opportunities based on an understanding of the needs of the business.
• In partnership with Marketing Director, establishes and evaluates metrics and performance benchmarks for all marketing communication programs.
• Demonstrates openness, logic, and sound reasoning to address others’ concerns and gain support from cross-functional partners and Marketing leadership.
• Independently leads meetings with a variety of stakeholders, from marketing colleagues to cross-functional business partners.
• Effortlessly tailor’s messages to audience, including Marketing, Distribution, and cross-functional partners.
• Constructs presentations that are well-organized and support recommendations rooted in business need.
• Gains buy-in from stakeholders.

Qualifications

• Bachelor`s degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required.
• Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization.
• Requires advanced knowledge of marketing communications principles and practices.
• Experience working with and/or managing outside agencies.
• Strong oral and written communication skills required.
• Ability to work in a fast-paced environment and work on multiple priorities.
• Strong knowledge of relevant marketing technologies including creative project management software (e.g. WorkFront)
• Ability to plan and execute projects independently
• Ability to collaborate with internal teams to deliver on shared goals
• Proactively seeks to apply new tactics and job skills to enhance current role, educate colleagues, and i