Senior Strategic Program Leader, Associate Director
EYAbout the role
Position Summary:
This role drives the successful launch and sustained market performance of AI-driven products and services, ensuring that EY offerings meet market demands and achieve strategic business outcomes. The role will create and execute comprehensive go-to-market strategies that position EY as an AI leader, generate revenue growth, and strengthen customer relationships. Work cross-functionally to align AI vision with market opportunities, deliver impactful launches, and maintain momentum through data-driven optimization and customer-centric approaches.
Essential Functions of the Job:
- Design and implement comprehensive go-to-market strategies to successfully launch AI products and services, ensuring alignment with overall business goals
- Define and own KPIs and performance metrics, using insights to refine and optimize GTM strategies. Evaluate progress and results against success metrics. Evolve or re-engineer strategies, processes, and/or messaging to improve results
- Partner with service lines and executive leadership to develop sales strategies, set goals, and optimize messaging to support revenue targets
- Incorporate customer feedback, market trends, and market research into AI service GTM plans, ensuring market relevance and maintaining a competitive advantage
- Develop and deliver training, resources, and support materials to equip service lines with the tools to articulate value propositions effectively and win opportunities
- Direct the creation of impactful content such as case studies, white papers, blogs, and product demos to support market education and engagement
- Develop clear and compelling messaging that resonates with target customer segments and differentiates EY as an AI market leader
- Leverage deep knowledge of AI technologies and industry trends to identify and advise on market opportunities
- Champion the use of cutting-edge GTM strategies to expand opportunities and customer engagement
- Manage the launch and GTM lifecycle of new AI services, ensuring successful marketing introduction and long-term adoption
- Manage the AI pipeline, ensuring accuracy across service lines and maintaining executive level reporting
- Collaborate with service lines to identify AI opportunities, and strategically align with AI product and service teams to pursue and win the business
Analytical/Decision Making Responsibilities:
- Requires significant levels of independent judgment and discretion in identifying issues and analyzing risk
- Responsibility for coordinating numerous process initiatives or managing processes
- Makes recommendations based on firm guidance, professional standards and acquired experience. Requires the ability to reference existing policies to understand complex issues and, through consultation, propose process enhancements and solutions to obstacles
- A high level of complex, conceptual problem-solving ability, a wide sphere of influence and a broad-based network are expected
- The person is likely to be faced with problems and demanding deadlines routinely and needs to be able to manage conflicting priorities and tight deadlines through creative problem solving and operational dexterity
- The individual should be able to Identify creative alternatives, digging into issues to surface core pain points, and being persistent is a core requirement for this role
Knowledge and Skills Requirements:
- Expert level analytical skills as well as ability to liaise amongst multiple business units and stakeholders, priorities competing interests and enforce deadlines
- Expert knowledge of MS Excel
- History of leading successful go-to-market strategies that have significantly impacted businesses
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