At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

A career at Medtronic is like no other. We're purposeful. We're committed. We're driven by our Mission to alleviate pain, restore health, and extend life for millions of people worldwide.

This role has key stakeholders in Minneapolis, Minnesota but can be located anywhere inside the United States.

Medtronic is looking for an experienced prospective patient marketing leader with a successful track record of bringing strong, innovative, data-driven consumer marketing strategies to market, and expertise in building awareness, reputation, and trust with consumers in the healthcare space. This person will have experience taking consumer insights and turning them into end-to-end marketing and comms campaigns. Importantly, this leader understands how to showcase the impact of marketing campaign (ROI, brand lift, lead efficiency) to business leaders at all levels. 

This role's cornerstone responsibilities include acting as a strategic advisor to direct-to-patient marketers and leaders within Medtronic’s core businesses (Operating Units or OU), orchestrating across an integrated corporate Global Communications and Corporate Marketing (GCCM) team to deliver against the identified opportunity, and overseeing all campaign activation details to ensure smooth, seamless integrated delivery—from initial strategy to optimization to final learnings.

Responsibilities

• Working with the Sr. Director or Prospective Patient Marketing and core business partners (OU partners) on evaluating whether a direct-to-consumer (DTC) campaign could be impactful for their businesses and the broader Medtronic brand, offering strategic consult and assisting in selling in programs to varying levels of leadership to secure funding.

• Leading and Delivering Cross-Functional Marketing Campaigns: Organize and lead an integrated cross-functional team to deliver DTC programs by:

  • providing consulting and thought leadership to business partners to identify and articulate the opportunity at hand

  • develop close working relationships with OU partners, serving as the first point of contact as strategy and activation progresses

  • creating strategies for campaigns, including clearly defining the DTC goal, objective(s) and impact to deliver, in partnership with core business partners

  • developing and applying audience and category/competitive insights to create the program and/or campaign strategy

  • creating omnichannel marketing strategies

  • developing creative and content strategies

  • creating impactful branding for the product that also lifts Medtronic Masterbrand

  • implementing measurement frameworks and creating meaningful results and benchmarks to scale

  • managing program budgets, moving with speed and decisiveness to ensure campaign can deliver within financial calendar/constraints of business partners

  • managing an inter-agency team (IAT) to articulate and activate the most impactful creative-led campaign (when the strategy calls for it)

• The primary program the Director will be immediately focused on is leading a brand equity campaign for a flagship Medtronic procedure.

• Building Direct-to-Consumer Marketing Capabilities: Collaborate with Sr. Director of Prospective Patient Marketing to identify best practices and streamline processes to scale DTC capabilities across the Corporate Marketing function, building momentum internally to accelerate adoption. Act creatively, resourcefully, and rapidly to solve a range of challenges, diving in where needed.

• This role currently does not have direct reports, but this role could develop into a people management role in the future as the DTC initiative scales over time.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field and 10 years of marketing experience, or an advanced degree and 8 years of marketing experience.

Nice to Have

• Proven Marketing Expertise: Over 10 years of developing consumer—ideally prospective patient—marketing strategies and executing paid, earned, owned, and shared integrated marketing campaigns, with a minimum of 5 years leading end-to-end, direct-to-patient marketing. Experience leading creative-led (or earned-first) campaigns and managing an inter-agency team (IAT).

• Brand-building: Proven track record of taking a new consumer product to market and building the brand through marketing.

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