Group Product Manager, Ecommerce Engagement Journey

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The Group Product Manager for the Ecommerce Engagement Journey is responsible for leading the evolution of our Ecommerce platform and product experience, facilitating ongoing innovation, prioritization, and delivery to deliver revenue growth and customer satisfaction. Our engagement journeys are critical to our holistic approach of building unconventional experiences to drive buzz and quality traffic into our Digital channels, increasing customer stickiness long-term.  The role will be focused on defining strategic objectives across customer and business needs, creating a vision and roadmap that inspires the organization, and managing day-to-day product delivery as well as an agile test-and-learn squad that will allow us to maximize impact, stay ahead of digital competition, and future-proof our platforms in preparation for accelerated growth. This role is directly responsible for setting and delivering key purchasing OKRs that drive conversion and profit. 

The Day-to-Day:

• Define E2E Ecomm Engagement Journey growth strategy in partnership with marketing, design, and engineering leadership; continually innovate and optimize toward a holistic, seamless, easy experience that delivers value to our customers and achieves business goals.
• Partner closely with loyalty teams to grow the flagship expression of our Taco Bell Rewards program
• Lead content, personalization, and tools strategy for app and web platforms; collaborate with digital merchandising teams on content and element needs
• Deliver account and profile capabilities to be able to deliver better personalization, an enhanced payments and gift card wallet experience, and customer care/support/feedback toolkits
• Create and articulate vision, strategic goals, and impact – to business, franchisees, team members, and customers – and execute an Ecomm roadmap that demonstrates measurable value.
• Lead a test-and-learn cross-functional squad aimed at finding quick opportunities to increase revenue; leverage agile methodology to quickly innovate, size opportunities, research, test, analyze, and further optimize our Ecomm product.
• Manage team of junior product managers and Ecomm partners to successfully drive cross-functional co-creation/alignment and E2E coordination of Ecomm product work, resulting in shared visibility and expectations, well-planned timelines and resource capacity, stable restaurant operations, and quality customer and team member experiences.
• Direct product priorities across experience strategy, platform capabilities and health, growth accelerators, marketing calendar execution, and business initiatives; successfully balance near- and long-term growth needs and gain stakeholder buy-in; align strategy and planning across Ecomm sprint teams and additional platform partner teams.
• Coach junior product members in data-driven and customer-centric mindsets, fostering a product culture of empathy, continuous learning and rapid testing, and relentless focus on delivering customer value. 

Is This You?

• Bachelor’s degree (or MBA) in Business, Information Systems, or technology related discipline, or equivalent years of experience.
• 8+ years of experience as a digital product lead or related strategic digital field.
• 4+ years of experience as a people leader
• Excellent communication and interpersonal skills to influence stakeholders – across junior, peer, and leadership levels – and build strong