Senior Manager CRM & Personalization

Senior Manager, CRM, Personalization, Loyalty

Digital  – New York, NY

 

 

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

 

 COTY is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. COTY is the global leader in fragrance and number three in color cosmetics. COTY’s products are sold in over 150 countries around the world. COTY and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.

 

We are looking for a Senior CRM, Personalization, and Loyalty Manager to drive customer engagement and brand loyalty across our Direct-to-Consumer portfolio of beauty brands. Our ideal candidate has deep DtoC-specific experience analyzing customer behavior and building communications across all 1:1 touchpoints.

 

 

The Senior Manager, CRM, Personalization, Loyalty will play a critical role in delivering our ambitious growth plans for our portfolio of Direct-To-Consumer brands. This role will report to our Director of Growth and will be based in New York.

 

 

THE ROLE

 

In this role you will be responsible for:

• Drive personalized lifecycle journeys across multiple touchpoints that drive repeat purchase and deepen a customer’s relationship with the brand
  • Define communications across email and SMS programs
  • Partner with DTC teams to extend personalized journeys across ecommerce sites and performance channels
• Conceptualize, propose, socialize, build, and execute loyalty programs for DTC brands
• Identify data-driven, actionable customer insights that can be applied across the business
• Grow engaged customer database, set strategies to optimize data capture where relevant
• Track channel, campaign, creative, and test performance and regularly share updates and learnings to key stakeholders
• Partner with internal teams to establish cohesive brand strategies and ensure seamless customer experience across all touchpoints
• Work with growth and data & analytics team to build customer analysis, identify priority segments or channels, and implement specific strategies to capture efficient purchases
• Monitor & capitalize on emerging channels and trends where appropriate

 

 

 QUALIFICATIONS

 

We’d love to see candidates who have:

 

Essential:

• 5-7 years+ of extensive experience & progressive responsibility within CRM capacity
• Deep channel expertise & insights to drive strategy across customer journey, including previous hands-on execution of email, SMS, and lifecycle touchpoints. 
• Experience with paid channels, including Paid Social, Programmatic Display, Video, TV, OTT, Audio/Podcast, Paid Search, Shopping, Affiliates and Direct Mail, a plus
• High proficiency in evaluating marketing performance and strong sense for benchmarks across CPM, CPA, CPC, CAC, LTV etc.
• Highly analytical: able to distill and communicate insights from complex sets of information and able to drive a test-and-learn roadmap to unlock channel efficiency & effectiveness over time
• Strategic thinker who can flex between long-term planning and reactive, day-to-day optimizations
• Collaborative & influential: able to develop strong working relationships with brand teams, tech teams, finance teams, external partners etc.
• Action-oriented and moves quickly to get things done
• Proficiency in analytics, channel/media and customer data platforms, e.g. Google Analytics, Adobe Analytics, Facebook Business Manager, Adobe Campaign, Adobe Experience Manager, Kenshoo, Klaviyo, Yotpo, Shopify, etc.
• Bachelor’s degree in marketing, business, economics or related field preferred

Desirable:

• Beauty brand experience preferred
• Must be autonomous, decisive, with a strategic thinking

 

WHAT WE OFFER

 

This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

 

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible ph