Director of Marketing

A LITTLE BIT ABOUT Boldr

• Boldr is the first global B-Corp dedicated to delivering world-class Client experiences while creating access to dignified, meaningful work in communities around the world.
• We are a global team, united by our desire to connect diverse people with common values for boldr impact. 
• We employ just over a thousand team members across five countries and we want to employ over 5,000 people by 2027, if not sooner.

LET’S START WITH OUR VALUES

• Meaningful connections start with AUTHENTICITY
• We do our best work by being CURIOUS
• We grow by remaining DYNAMIC
• Our success combines AMBITIOUS VISION with OPERATIONAL EXCELLENCE 
• At the heart of great partnerships, we’ll always find EMPATHY

WHAT IS YOUR ROLE

The Marketing Director is a vital leadership role, responsible for crafting and implementing the marketing strategy to enhance brand awareness, attract and retain customers, and boost revenue. This role demands a strategic, creative leader proficient in marketing principles, who oversees the team and collaborates across departments to align marketing with business goals. Key duties include maintaining the brand identity, refining marketing messages, managing client communication, and overseeing investments in various marketing channels to drive growth. The director also ensures the effective execution of marketing initiatives within budget.
You will be responsible for upholding the company’s brand, acting as the guardian of how the Business is articulated and how it translates into touchpoints across the whole spectrum of marketing while 

WHY DO WE WANT YOU

We are looking for impact-driven individuals passionate about helping Boldr grow and achieve our Purpose. We expect our Team to become our ultimate partners to success by always giving their 110% in everything, sharing their talents and quirks, and championing our core values: Curious, Dynamic, and Authentic.

WHAT WILL YOU DO

• Brand Management
• Lead, mentor, and manage a high-performing marketing team
• Budget and resource allocation.
• Define the creative strategy and maintain its integrity throughout the organization 
• Oversee digital marketing, optimizing campaigns for better engagement and ROI.
• Enforce adherence to brand guidelines in all marketing initiatives.
• Supervise the creation of diverse marketing collateral, including digital and traditional media.
• Champion the brand internally and externally, ensuring alignment with company objectives.
• Formulate and implement brand-building strategies in collaboration with key stakeholders.
• Lead and mentor the marketing team, promoting a collaborative and result-oriented environment.
• Direct content strategy to showcase Boldr's impact and establish industry thought leadership.
• Facilitate interdepartmental collaboration to produce engaging content, ensuring quality control.
• Maintain brand consistency in all creative outputs and launch relevant brand campaigns.
• Oversee digital marketing, optimizing campaigns for better engagement and ROI.
• Develop and manage a targeted paid media strategy and continuously enhance CRM utilization.
• Lead sales enablement efforts, creating materials to support client education and sales activities.
• Define and execute Boldr's partnerships and events strategy, aligning with business goals and client interests.
• Monitor industry trends and competitors, leveraging insights to drive innovation and growth.
• Identify events relevant to our Ideal Client Profile and define our strategy for in-person networking to drive new business in partnership with Client solutions.

Requirements

WHAT WE’LL LIKE ABOUT YOU

 YOU ARE…

• Curious and authentic, just like us! #beboldr .

• An analytical and critical thinker, with an eye for even the most minute of details.
• Passionate about client satisfaction.

YOU HAVE…

• 5 years of B2B experience in sales and marketing for the US market.
• A preference of 2+ years of BPO experience
• Been in a leadership role, representing your function within the company’s leadership team
• Experience leading a global team
• Experience with Hubspot or similar CRM
• Proven experience as Marketing Director
• Excellent leadership and organizing skills
• Analytical and creative thinking
• Exquisite communication and interpersonal skills
• Up to speed with current and online marketing techniques and best practices
• Thorough knowledge of web analytics (Google Analytics, WebTrends, etc.) and Google Adwords
• Customer-oriented approach w