TikTok Shop - Creator Business Development & Incubation Manager

About the team:

The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. The role is responsible for building the TikTok eCommerce partnership for the TikTok eCommerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better eCommerce experience to our users. We are looking for passionate and talented people to join us to build an eCommerce ecosystem that is innovative, secure and intuitive for our users together.



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Job Summary:

We are seeking a passionate and results-driven Creator Business Development & Incubation Manager to identify, onboard, and nurture relationships with creators and influencers. In this role, you will play a pivotal part in driving growth by expanding our creator community and fostering strategic partnerships. You will be responsible for working with our cross-functional partners to develop innovative strategies to support creators in achieving their goals while aligning their efforts with the platform's objectives.



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Key Responsibilities:



Creator Recruitment & Onboarding:

- Identify and engage emerging and established creators/influencers to join our platform.

- Develop and execute personalized and scaled outreach campaigns to attract top talent.

- Lead the onboarding processes, ensuring a seamless experience for new creators.



Relationship Management:

- Serve as the primary point of contact for a portfolio of creators/influencers.

- Build and maintain strong relationships, providing support and resources to maximize their success.

- Regularly communicate platform updates, monetization opportunities, and best practices.

- Equip creators with the fundamental knowledge to be successful on TikTok Shop.



Strategic Growth Initiatives:

- Design and implement programs to drive creator growth and retention.

- Collaborate with cross-functional teams to improve tools and features that enhance the creator experience.

- Identify trends in the creator economy and propose initiatives to stay ahead of industry developments.



Partnership Development:

- Facilitate collaborations between creators and brands, fostering mutually beneficial opportunities.

- Work with the category, global key accounts and marketing teams to design campaigns that amplify our onboarding initiatives.



Performance Analytics:

- Track and analyze key performance metrics for creators and campaigns to drive future performance.

- Provide actionable insights to optimize growth strategies and monetization efforts.

- Deliver regular reports to internal stakeholders on creator ecosystem performance.