Associate Director for Digital Marketing & Fan Experience

Posting number: 9723659

Department: University of South Carolina

Job classification: Director

Posting type: Open

Categories: Management

Summary

Associate Director for Digital Marketing & Fan ExperienceDepartment: ATH Department of AthleticsAdvertised Salary Range: Part/Full Time: Full TimeAbout UofSCFrom the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor's degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.Inclusive Excellence StatementAdvertised Job SummaryThe Associate Director of Digital Marketing & Fan Experience is responsible for supporting the promotion and enhancement of the University of South Carolina Athletics brand through the development and execution of strategic digital marketing initiatives, fan engagement programs, and game presentation efforts. This position works to drive attendance, ticket sales, membership growth, revenue generation, and fan satisfaction while fostering a positive image of Gamecock Athletics. The position supports marketing and fan experience efforts for all 21 varsity sports, with primary oversight of marketing strategies, attendance initiatives, and game-day experiences for men's and women's soccer. Additionally, the Associate Director serves as the marketing lead for the Gamecock Club and Junior Gamecock Club, assists with the development and execution of revenue-generating initiatives including the Forever Garnet program, and helps oversee digital engagement strategies related to the department's website and mobile application.

Examples of duties

Knowledge/Skills/Abilities- Demonstrated experience developing and executing marketing plans, attendance initiatives, and fan engagement programs.- Experience planning and executing game presentation and promotional activities for athletic events.- Experience supervising, mentoring, or training interns or other project teams.- Excellent written, verbal, organizational, and interpersonal communication skills.- Ability to manage multiple projects simultaneously in a fast-paced environment.- Ability to work evenings, weekends, and holidays as required by athletic event schedules.

Qualifications

Preferred Qualifications- Bachelor's degree in marketing, sport management, communications, business administration, public relations, or a related field. 1-3 years of progressively responsible experience in athletics marketing, sports marketing, fan engagement, event marketing, or a related field preferred.

Supplemental information

Job Close Date09/03/2026Special Instructions to ApplicantPositions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.We are only accepting applications submitted by September 3, 2026.The University of South Carolina offers a valuable benefits package including but not limited to:- Health and Life Insurance- Retirement Programs- Paid Tuition- Dependent Scholarships- Annual Leave- Sick Leave- 13 Paid Holidays (including an extended December holiday)- Paid Parental Leave- Professional Development OpportunitiesClickhttps://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fsc.edu%2Fabout%2Foffices_and_divisions%2Fhuman_resources%2Fcareers%2Findex.php&data=05%7C01%7CKURTRS%40email.sc.edu%7Ceca45df616784275e15908dab2a706ac%7C4b2a4b19d135420e8bb2b1cd238998cc%7C0%7C0%7C638018727680845870%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=j6sQGvabHDZHDmRBFwMrq8P8QCuDmChuJ%2FH5%2F8hDRUw%3D&reserved=0 to learn more about why you should work at USC.To apply, please visit: https://apptrkr.com/9723659EEO StatementThe University of South Carolina does not discriminate in educational or employment opportunities on the basis of race, sex, gender, gender identity, tran