Sr. Automated Marketing Manager

Company Description

Informa Markets - Engineering offers live and digital platforms for engineering professionals across industries to discover solutions, network with peers, and source new products and partnerships. Our range of in-person trade shows, educational conferences, virtual events, and digital resources help our customers own their markets, offering them innovative ways to secure leads, reach new audiences, and grow their brands.

Our event brands span industries, including MD&M and BIOMEDevice (medical device manufacturing), ATX (automation technology),The Battery Show (battery and energy storage), Drive World (automotive intelligence), DesignCon (systems design), Plastec (plastics), International Powder & Bulk Solids (bulk processing), and more. These events are complemented by our audience-specific media brands, including MD+DI, Design News, Packaging Digest, PlasticsToday, and Powder & Bulk Solids.

Job Description

The Senior Automated Marketing Manager has at minimum 5 years’ experience managing high performance teams in the automated marketing space. This full-time home worker position requires a strong self-starter this is responsible for a growing team of marketing specialists. This person intrinsically knows what drives customer engagement and conversion and uses that knowledge to strongly influence strategy, content, and voice for all email campaigns across the business. They will have demonstrated experience leading in an agency model trafficking large amounts of marketing requests. Communicates email campaign results and remediation with team and partners to drive continual improvement. Maintains awareness of all email marketing efforts directed at our customers keeping each program unique and avoiding redundancies and operational entanglements with our business partners. Maintains the highest level of email deliverability and flags when customers are in danger of market saturation. Facilitates a clean and robust customer database, shepherding contacts from onboarding through sunsetting phases of their journey.

Will guide their team’s strategy and tactics, career growth, and prepare team members to be elevated to the next phase of their professional journey. Recognizes the team’s strengths and weaknesses, encourages their reports to stretch themselves and their capabilities and also push and encourage each other. Admits to team or tactical shortfalls and strives to fill or fix them. Manages team workload and SLAs with internal and external partners avoiding bottlenecks, missed deadlines, communication and coordination errors, and strategic mishaps.

Continually evaluating the automated marketing landscape and isn’t afraid to refine or completely rebuild platforms or process to better serve our marketing and customers’ needs. Confidently backs up marketing results with reports and data, but also speaks to consumer motivators that usually hide from data analysts. Recognizes when email is not the optimal solution and encourages marketing partners to utilize the most suitable channel for the task at hand. Expertly blends with Web and Digital Marketing groups allowing our marketing plans to leverage all channels fully and leverage each channel’s performance potential and return on investment.

Responsibilities

• Work closely with key roles and functions within the business including the Database, Digital, Media, and Event Marketing teams to drive best practices in campaign segmentation, campaign pathways, and segment messaging.
• Work closely with the technology team to make sure our tech stack is fulfilling our customer and business needs.
• Guide team’s development of both static and triggered email campaigns, plus testing of email content and send methods.
• Responsible for team’s analysis of current email marketing campaigns and recommendations for improvement.
• Ensuring all email campaigns comply with current email best practice in the industry.
• Working closely with the Demand Generation Director to develop a clear CRM strategy.
• Own our email templates using graphics, personalization, and advanced features.
• Track acquisition and campaign performance and present results and ideas for improvement to Demand Generation Director as well as peer managers.
• Work with the Event and Media Marketing Teams to track content performance, recommend improvements, and report on analytics.
• Ensure the email database is properly maintained and best deliverability standards are utilized.
• Commitment to developing their direct reports’ personal and professional growth

Qualifications

Required Skills and Experience:

• Minimum 5+ years related marketing experience, with proven automated marketing success.
• 5+ years’ experience driving a strong marketing team is essential – you know how to get t