Integrated Marketing Program Director, HR Business

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

We are seeking a dynamic and results-oriented Program Director to lead and orchestrate the development and execution of end-to-end marketing programs tailored to our CHRO and Human Resources customers. This highly visible and influential role requires a strategic leader who can collaborate across functions, drive exceptional quality, and deliver impactful programs that scale across the organization and generate measurable business results. 

Key Responsibilities 

Program Strategy & Execution 

• Develop and execute a cohesive, end-to-end strategy targeting key personas aligned with company objectives and growth priorities. 

• Directs multi-million-dollar budget to optimize resources for strategy and performance, and regularly interfaces with geo and BU leaders. 

• Owns program lifecycle, from ideation to launch, ensuring alignment with business goals, timelines, and budgets. 

• Serve as the gatekeeper of quality, ensuring every touchpoint is connected and compelling. 

Cross-Functional Leadership 

• Act as the central leader, aligning stakeholders across brand, product marketing, field marketing, demand generation, and BU and GTM leadership stakeholders 

• Facilitate collaboration and decision-making across diverse teams, creating a shared vision and actionable roadmap. 

• Drive accountability for performance metrics across all participating teams. 

Performance Management & Optimization 

• Set and monitor program KPIs, including engagement, pipeline generation, and ROI, leveraging data to make informed decisions. 

• Provide regular updates to leadership on performance, insights, and recommendations for continuous improvement. 

• Proactively identify opportunities to scale programs across business units and regions. 

Creative Excellence & Messaging 

• Partner with Content Strategy and Creative Director leads to ensure all touchpoints deliver elite-quality work that clearly articulates our value proposition and resonates with our target audience.

Qualifications

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry. 
• 15+ years of experience in marketing, integrated marketing, campaign management, or related roles within a B2B SaaS or technology environment. 

• Experience working in or with CHRO or HR senior leadership roles, showing depth of understanding of challenges, interests and ways of working 

• Proven success in designing and executing multi-channel, persona-driven programs that generate measurable business results. 

• Exceptional leadership skills, with experience managing and influencing cross-functional teams. 

• Strong ability to prioritize and execute in a fast-paced environment. 

• Expertise in data-driven decision-making, with the ability to analyze campaign performance and make optimization recommendations. 

• Curiosity for AI & Innovation: We’re looking for candidates who are excited about AI and love experimenting with new ideas and tools. A passion for learning and innovation is a must! 

Not sure if you meet every qualification? We still encourage you to apply! We value inclusivity, welcoming candidates from diverse backgrounds, including non-traditional paths. Unique experiences enrich our team, and the willingness to dream big makes you an exceptional candidate!

For positions in this location, we offer a base pay of $189,100 - $331,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualification