Associate Director, Digital Marketing Operations Lead (PBC)

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At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.
 

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Job Description
 

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As the Associate Director, Digital Marketing Operations Lead within the Digital Strategy & Operations (DSO) team will be responsible for ensuring the successful execution of digital initiatives and fostering a culture of digital innovation and agility with respect to PBC (primary biliary cholangitis). The primary role of the role will be to translate business demands into digital marketing campaigns and solutions that are efficient, effective, and compliant to maximize adoption. This team member will work closely with the PBC marketing teams, aligned to launch and post launch initiatives across digital channels to ensure the smooth execution of digital campaigns spanning from marketing automation, web, paid media and analytic.  While this is an individual contributor role, this leader shall be a self-starter with a strategic mindset that looks at operations from an omnichannel lens driven by data to ensure campaign effectiveness.

Key Responsibilities:

• Lead the planning, execution, and optimization of digital marketing campaigns across multiple channels to support the successful launch of a new product..

• Collaborate cross-functionally, analyze data, and implement strategies to drive engagement, generate leads, and maximize conversion rates during the product launch phase.

• Act as a campaign manager to PBC brand leads, working closely with marketing teams and agency partners to understand their digital marketing requirements and translate them into effective digital campaigns and solutions across multiple channels (Marketing Automation, Web, Paid Media & Analytics)

• Monitor the performance of digital campaigns, provide insights, and recommendations to brand teams and agency partners for optimizing digital marketing campaigns and improving ROI.

• Collaborate with the Digital Strategy & Operations team to ensure the successful execution of digital campaigns and initiatives across capabilities such as web, paid media and marketing automation.

• Manage the end-to-end delivery of digital marketing campaigns, from requirements gathering to execution, ensuring that campaigns are delivered on time, within budget, and to the highest quality.

• Develop and maintain a detailed project plan for each digital marketing campaign, ensuring that milestones are tracked and communicated to all stakeholders.

• Ensure that all digital marketing campaigns are compliant with relevant regulations and guidelines, including data privacy regulations.

• Identify risks and develop mitigation strategies with the Digital Strategy & Operations team.

• Foster a culture of digital innovation and agility within the company and promote the use of new digital technologies and channels.

• Develop and maintain strong relationships with key stakeholders across the business, including marketing teams and cross functional partners.

• Provide guidance and expertise to marketing teams on marketing tools and technologies, facilitating capability building and continued education/training opportunities for internal marketing stakeholders.

• Collaborate with cross-functional teams to ensure alignment with g