Growth Marketing Manager, SEO & Content
JobscanAbout the role
Overview
Join Jobscan as our Growth Marketing Manager, SEO & Content and help drive meaningful revenue growth while empowering job seekers to land their dream roles. Organic search and content are core engines of our growth strategy, and you will own high-impact initiatives end to end.
This is a hands-on craft role for someone who loves executing in the weeds with sharp judgment, high AI fluency, and an unwavering quality bar—not a passive management seat. You will take strategic direction for target pages and run them as an operator: executing content refreshes, on-page SEO, internal linking architecture, CRO refinements, and net-new page builds. Partnering directly with marketing leadership, you will elevate team standards and turn organic search into a precise, high-converting, and scalable growth machine.
Key Responsibilities
Required Skills & Qualifications
- 3-5 years of growth marketing experience, ideally at a B2C product or content-heavy site (B2C SaaS experience nice-to-have, not required)
- Strong content creation and editing skills — both writing and overseeing quality
- Hands-on SEO practitioner: on-page optimization, internal linking, keyword targeting, search intent mapping, cannibalization awareness, content scope/topic assignment
- Comfortable working directly in WordPress (publishing, editing, template work, custom blocks)
- CRO instinct — can review a page and identify conversion opportunities, run experiments, iterate
- Strong AI/LLM fluency: uses Claude / ChatGPT / Cursor or similar tools in daily workflow to compress production time without sacrificing quality
- Familiar with GA4, Google Search Console, Ahrefs (or SEMrush), and ideally one product/CRO tool (PostHog, Hotjar, Microsoft Clarity, or VWO)
- Self-directed and high-judgment — can take a target (page, keyword, opportunity) and run with it without needing daily oversight
- High-quality bar — comfortable elevating content and design standards across the site
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