Social Insights Strategist

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Abbott Park, IL location within the PA Public Affairs division.

The Social Insights Strategist is part analyst, part creative problem solver – and a critical driver of our content creation process. This role ensures that every piece of content starts with insights, using data, social listening and cultural intelligence to shape what we create, why it matters, and how it performs. Success in this role requires a deep understanding of digital and social analytics, paired with the ability to go beyond simply reporting to translating data into compelling stories that drive action.  

You’ll lead the charge in uncovering trends, universal truths and audience behaviors within our communities – then partner closely with content creators to translate those insights into content strategies and executions that drive relevancy and performance of our content and storytelling. This role will be a hands-on, embedded partner in the creative process and work side-by-side with our content team to activate insights in real time, influencing ideation, messaging and optimization across channels.

The role also extends to social listening for all reactive and proactive listening – identifying conversation themes, flagging emerging issues and spotting social and cultural trends. As a key player, you’ll collaborate cross-functionally with our enterprise digital teams to implement best practices in social listening for issues management and conversation insights. 

This role is part of the Content team, a group within Abbott’s global marketing and external affairs team. The ideal candidate is motivated and proactive, with a passion for insights-driven marketing, a hunger for problem solving, and an analytical mindset. You enjoy collaborating with colleagues to create effective solutions and are able to step up to push projects forward.

What You'll Work On:

• Be a change-agent within our team, helping to propose new, innovative approaches to analytics and measurement that push us to think differently
• Champion an insights-first content model, ensuring audience, cultural and performance insights are the foundation of all content planning and creation
• Partner directly with content creators to embed insights into ideation and production and ensure insights are translated into delivering breakthrough content.
• Own and evolve social performance tracking across channels, including KPIs and reporting frameworks. Partner with cross-functional teams to align on measurement, reporting and dashboards. 
• Manage data workflows across social platforms and tools (e.g., Sprinklr, PowerBI) to ensure accurate and timely reporting.
• Monitor and evaluate digital and social media data on ongoing basis and develop recommendations to improve against goals and benchmarks. Lead post-performance analysis and close the loop with creators, ensuring learnings are applied to future content.
• Think strategically and translate data into a clear story with actional insights for leadership.
• Regularly track and identify cultural trends, p