(USA) Senior Manager, Marketing Planning And Strategy

Position Summary...

What you'll do...

Senior Manager, Marketing Strategy & Planning – Walmart Connect

About Walmart Connect
Walmart Connect is redefining the retail media landscape by helping brands reach millions of Walmart's omnichannel customers at scale. Leveraging unmatched first-party data and innovative advertising solutions, we empower advertisers to drive measurable business outcomes while enhancing the customer experience.

The Opportunity

We’re seeking a seasoned marketing leader to shape and drive the content strategy that supports the growth of Emerging Brands and SMB advertisers. In this highly visible role, you will play a critical part in Walmart Connect’s efforts to attract, educate, and grow small and mid-sized suppliers and Marketplace sellers through retail media.

Sitting at the intersection of business strategy, storytelling, and go-to-market execution, you will build a scalable content foundation that strengthens brand trust, accelerates advertiser acquisition, and drives adoption of Walmart Connect solutions across the seller journey.

You’ll Make an Impact By:

• Defining and leading the content marketing strategy for Emerging Brands, aligning to advertiser acquisition goals, revenue growth, and Walmart Connect’s broader business priorities.
• Architecting a full-funnel content ecosystem that supports awareness, consideration, conversion, and retention across owned and paid channels (website, social, video, events, email, and media campaigns).
• Collaborating cross-functionally with paid media, SEO, brand, partner marketing, product marketing, creative, and seller engagement teams to ensure consistent messaging and seamless content activation.
• Elevating thought leadership and brand positioning through content that establishes Walmart Connect as a growth platform for SMBs and challenger brands.
• Operationalizing content development through structured workflows, editorial planning, performance measurement, and a high creative bar.
• Using insights, platform data, and seller feedback to inform messaging strategy, content prioritization, and ongoing optimization.
• Integrating market research and voice-of-customer insights into content planning to ensure relevance, clarity, and impact.

You’ll Thrive in This Role If You:

• Are a strategic thinker and content architect who can translate complex business goals into compelling, scalable content programs.
• Have a deep understanding of SMB and DTC brand needs, and a proven ability to deliver content that educates, inspires, and drives action.
• Excel at cross-functional leadership and stakeholder collaboration in a matrixed, fast-paced environment.
• Are a performance-driven marketer who uses data to drive decision-making and evolve content based on results.
• Bring experience in B2B, eCommerce, digital advertising, or retail media, with a passion for supporting entrepreneurial growth.