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Sr. Director, Technical Marketing

Acceldata
United Statesfull_timeVerifiedPosted 20 Jan 2024

About the role

About Acceldata
Acceldata is an enterprise Data Observability organisation that was first to the market, having coined the term ‘Data Observability’ in 2018. Founded by industry veterans who have spent decades in the AI, Analytics, and Data Monitoring space, Acceldata is a startup in the hyper-growth phase. Having raised $100+ million in total, Acceldata is now a 250+ strong entity looking to help Enterprises and SMEs/SMBs take control of their pipelines across the cloud-native, multi-cloud, hybrid cloud, or on-premises data systems.
As a result of data teams struggling to manage the data that supported mission-critical analytics and AI-based applications, Acceldata built the world’s most comprehensive data observability platform that transforms how organisations build and operate data products.
Position Summary
We are actively seeking a dynamic Sr. Director of Technical Marketing to champion our technical marketing initiatives. As such, you are instrumental in converting a LeanedIn top-of-the-funnel audience into an engaged and invested audience.  You intimately understand the pain points and concerns of a technical audience and provide credible and informative assets to address those.  You have an acute blend of in-depth technical understanding paired with a keen marketing instinct.

We’re looking for someone who can:

  • Partner with product management and R&D teams to grasp the technical intricacies and innovations of Acceldata’s software solutions.
  • Craft and refine written technical content, encompassing technical whitepapers, and how-to guides elucidating the product's value and functionality.
  • Lead, mentor, and expand the technical marketing team, ensuring consistent collaboration and elevated performance standards.
  • Prepare engaging demos for the website and new product release videos.
  • Analyze competitive offerings to discern market trends, and maintain competitive comparison pages.
  • Engage in direct customer and prospect interactions through webinars, seminars, events, and workshops to evangelize the benefits of Acceldata.
  • Represent Acceldata at industry events, conferences, and technical speaking engagements.  Evangelize our category to technical audiences and participate in MeetUps and regional events.
  • Stewardship of the product demo script - updating scripts to accommodate new capabilities as they are released.
  • Work closely with the Sales team and Sales Engineers to enable them on demos and technical product content.
  • Maintain a compendium of technical objections and ensure Sales Engineers are trained on it and have ready access to it during the sales cycle.
  • Write middle-of-the-funnel content & notes to accelerate the sales cycle.

What makes you the right fit for this position?

  • Bachelor’s degree in a technical field (e.g., Computer Science, Engineering) or Marketing; Master’s/MBA is a plus.
  • 8+ years of pertinent experience in technical marketing, with a preference for candidates with a B2B SaaS background.
  • Comprehensive technical foundation, complemented by an ability to articulate complex concepts in an accessible manner.
  • Stellar communication capabilities, both written and verbal.
  • Demonstrated leadership competencies, with a history of team development and management.
  • Collaborative mindset with a track record of driving initiatives across diverse, cross-functional teams.
  • Flexibility for travel as needed for events, client engagements, and team meetings.
Acceldata is an equal opportunity employer
At Acceldata, we are committed to providing equal employment opportunities regardless of job history, disability, gender identity, religion, race, color, caste, marital/parental status, veteran status or any other special status. We stand against the discrimination of employees and individuals and are proud to be an equitable workplace that welcomes individuals from all walks of life if they fit the designated roles and responsibilities.
Life @ Acceldata
#LifeAtAcceldata is all about working with some of the best minds in the industry and experiencing a culture that values an ‘out-of-the-box’ mindset. If you want to push boundaries, learn continuously and grow to be the best version of yourself, Acceldata is the place to be! 
We also believe in providing our employees with the right tools and resources to help them excel at their job. We offer Uber transport facilities, free lunch, healthy performance-based bonuses, ESOPs, and above industry compensation. Annual reimbursement of up to INR 50K for learning & development programs aimed at career enhancement of employees.
What should you know about joining Acceldata?  
At Acceldata, each job and role serves a purpose towards our business goals. You’ll have opportunities to make an immediate impact on mission-critical projects

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Company

Acceldata

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