Senior Manager, Influencer + Communications Strategy

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. 

we’re rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth’s most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. 

we’re a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. 

having grown up in salons, we know better than anyone how important stylists are—they’re our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcome™. 

the job:

the Senior Manager of Influencer & Communications Strategy is a creative and relationship-driven leader responsible for shaping amika’s creator ecosystem and earned storytelling. This role leads influencer strategy, creator partnerships, organic community expansion management (OCEM), and ambassador growth, while also co-leading global PR strategy + execution with the Senior Director of Global Influencer & Communications Strategy. You will build and nurture a high-impact creator network across micro, mid, macro and celebrity segments; drive culturally relevant campaigns; grow the ambassador community; and deliver earned media moments that reinforce amika’s leadership in both pro and consumer haircare. 

salary: $140,000 + bonus

location: hybrid (must be based in New York and willing to work onsite 2 days a week + have the right to work in the US)

what you'll do:

Influencer & Ambassador (OCEM) Responsibilities 

Strategy & Ecosystem Leadership 

• Lead the end-to-end strategy for amika’s global creator ecosystem across micro, mid-tier, macro and celebrity talent, aligned with brand, product and retail priorities. 

• Develop a long-term vision for influencer contributions to brand storytelling, performance, and cultural relevance. 

Creator Partnerships & Campaign Management 

• Plan, execute + optimize influencer campaigns across evergreen, launch and cultural moments—ensuring diverse representation across all hair types and communities. 

• Vet, negotiate, and onboard creators ensuring strong brand alignment, value exchange + robust usage/compliance parameters. 

• Partner closely with social, brand, product marketing, creative, and paid media teams to ensure creator content fuels awareness, engagement, and conversion. 

Organic Community + Ambassador Expansion Management  

• Lead strategy + scale for amika’s ambassador community using TYB, OCEM platforms and similar tools. 

• Own daily platform optimization: segmentation, incentives, content briefs, reward structures, and performance reporting. 

• Drive community acquisition, retention and engagement at scale through thoughtful incentives and authentic brand participation. 

• Analyze ambassador performance, content quality + revenue impact to continually optimize. 

Talent/Agency + Budget Oversight 

• Manage influencer agencies, vetting partners and ensuring performance accountability. 

• Own influencer budget planning, forecasting, contract terms, usage rights + cost optimization in partnership with Sr. Director.  

PR Responsibilities