Sr. Director, Growth Marketing

Description

We are seeking a Senior Director, Growth Marketing (Remote US) to lead a sophisticated, data-driven marketing strategy focused on a select group of high-value health systems. This is not a traditional, high-volume demand generation role; many of the campaigns are high-touch, "quality over quantity" semi-tailored content.

About Aidoc

Aidoc is revolutionizing clinical decision-making with real-time clinical AI imaging solutions, impacting over 60 million patients annually. Our technology empowers physicians to diagnose urgent cases, ultimately improving patient outcomes. Powered by our proprietary aiOS, Aidoc assists clinicians by precisely highlighting suspected pathological findings directly on medical images and prioritizing cases. This ensures that urgent patients receive the immediate attention they need.

As a leader in clinical AI, Aidoc has the most FDA-cleared Computer-Aided Detection (CAD) solutions, with adoption in more than 1,600 medical centers worldwide. Since our founding in 2016, Aidoc has secured over $500 million in funding and was recognized as one of TIME’s 50 most genius companies.

About this role

Reporting to the Chief Marketing Officer, your role has two distinct mandates:

• Broad Awareness  

 Manage general digital programs (paid, email, etc.) to thousands for brand awareness, lightly customized by persona.

• High-Value ABM  

 Execute a hyper-targeted, semi-custom Account-Based Marketing (ABM) program against our top 2,500 target contacts (across ~300 key health systems).

Crucially, this role also serves as the "uber-analyst" of growth marketing. In this capacity, you will:

• Live and breathe our data  
• Act as the boss and counterpart to digital marketing operations  
• Be a primary architect of our v2.0 data infrastructure  
• Automate metrics and reporting  
• Distill insights and manually dive into data to uncover patterns  
• Analyze the impact of our marketing "moves"

This is a high-impact opportunity for a leader who is equal parts:

• Data scientist 
• ABM strategist  
• Marketing operations expert
• Creative, outside-the-box thinker

Responsibilities

High-Value ABM Strategy & Execution

• Develop and lead a sophisticated ABM program targeting our defined list of 2,500 key personas across 300 top-tier health systems.
• Act as a key thought partner to Product Marketing and Communications; use data-driven hypotheses of what will "land" to find the "80:20" in content creation, guiding the development of effective, semi-custom assets.
• Define and execute creative, "outside-the-box" plays based on nuanced segmentation, including: account type, persona history, sales momentum, engagement level (e.g., "met vs. not met"), funnel stage, and prospect vs. existing customer.
• Mastermind non-standard distribution and outreach channels, integrating tactics like high-impact direct mail, creative gifting, targeted billboards (OOH), and other bespoke physical and digital experiences to break through the noise.
• Define and execute "plays" based on nuanced segmentation, including: account type, persona history, sales momentum, engagement level (e.g., "met vs. not met"), funnel stage, and prospect vs. existing customer.
• Leverage AI-powered tools (such as Glean) and other technologies to execute this "mass-customization" efficiently, finding the right balance between high-touch personalization and scalable execution.

The 'Super-Analyst': Data, Ops & Infrastructure

• Act as the team's "super-analyst," living and breathing the data to refine marketing campaigns and strategies based on deep insights, not just surface-level metrics.
• Serve as the functional "boss" and key counterpart for all digital marketing operations, owning the martech stack, data integrity, and lead-flow processes.
• Be a key partner in designing and building the v2.0 of our marketing data infrastructure, focusing on automation, scalability, and the ability to track granular "moves."
• Lead the automation of metrics and dashboards while simultaneously performing manual deep-dives to discover new patterns, test hypotheses, and analyze the performance of new campaign types.

Broad-Based Awareness & Channel Management

• Oversee general email and digital campaigns to our wider database for broad awareness and top-of-funnel engagement.
• Manage all external digital channels—including paid media, email marketing, content syndication, advertising, and retargeting—for both broad awareness and targeted ABM "plays."
• Design and optimize lead nurture journeys that are distinct for broad-market