Senior Editor, Sponsored Programs

Company Description

Do you want to make an impact?

Informa Tech sits at the heart of a thriving business technology community.

And by providing market insight and market access across multiple specialist technology markets, we connect, inform and inspire the technology industry to build a better, more sustainable world and start conversations that really matter.

At Informa Tech, you'll be joining a vibrant community of over 2000 colleagues across 19 locations, and a fast-paced international company that’s part of the UK’s FTSE 100 group of leading businesses. Where else can you rub shoulders with big brands and leading experts, in exciting places, alongside some of the most respected colleagues in our markets?

Job Description

We’re now looking for a Senior Editor, Sponsored Programs to join our HDI and ICMI team…

The Senior Editor, Sponsored Programs, supports the contact center, technical support, and service management communities, with a focus on content deliverables such as research programs, white papers, webinars, and industry speaking engagements. Primary responsibility is for creating written and multimedia content that meets the informational needs of specialist and generalist professionals in the customer service, contact center, technical support, and/or service management industries aligned with Informa Tech’s HDI and ICMI brands.  

Based on direct research and deliberate assessment of the industry and audience, you’ll have considerable independence to produce content and authoritative guidance in response to trends and shifts in these industries. You’ll be expected to experiment with new formats and focus areas, track performance, and report on successes and opportunities for improvement. The Senior Editor, Sponsored Programs is responsible for: 

• Underwritten content programs. Scoping and fulfilling content program requirements for complex and collaborative sponsored program engagements. 
• Thought leadership. Issuing regular commentary to provide insight into changes, risks, and opportunities​. 
• Data output. Preparing credible and consistent research for trend analysis and forecasting. 
• Written reports. Drafting detailed and insightful reports and white papers to provide the audience with clear guidance on outlook, trends, operational and strategic landscape, and tech innovations, while connecting the dots with other insights and analysis​​. 
• Presentations. Delivering conference presentations and scoping conference session​s. 

KEY RESPONSIBILITIES 

The Senior Editor, Sponsored Programs is expected to assume the following key responsibilities, plus any other assigned duties as required: 

• Thought leadership and content creation. Produce written and multimedia insights that articulate an authoritative, brand-aligned perspective; be opinionated and inquisitive, and look for opportunities to comment on industry developments. 
• ​Content programs and research. Consult with sales team and collaborate with program management team to execute sponsored content programs; draft abstracts/outlines, develop surveys, analyze data, and draft reports/assets. 
• Webinars. Collaborate with sponsor representatives and program management team to home in on trending topics, draft abstracts, secure speakers, develop presentation content, and host live events.  
• ​Community engagement. Engage with the audience and industry thought leaders live and virtually, via events and community platforms; interview key players in the industry (individuals and companies) to highlight practical trends and collect opinions/insights into market developments; present sessions and host roundtables at live and virtual events​ 
• ​Industry insights and forecasts. Consult a range of sources to support and situate the brand perspective – the internet, trade journals, in-house research (including Omdia – Informa Tech’s research arm), trade associations, public reports, press releases, etc.​; using primary and secondary research to contextualize industry developments and identify opportunities and risks​. 
• ​Sales and program support. Partner with the sales and program team to deliver on sponsored content offerings. 

KEY STAKEHOLDERS 

• Audience. The face of the brands to the industry, projecting authority and promoting the brands’ reputation for thought leadership and industry intelligence. 
• Marketing team. Support content generation and initiatives to raise the individual’s, brand’s, and Informa Tech’s profile; support any PR efforts related to sponsored programs and brand initiatives. 
• Sales team. Partners with account managers to scope sponsored content programs and target new prospects. 
• Program management team. Maintain regular communication with program team to ensure milestones are me