Sr. Director, Lifecycle Marketing

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JOIN US ON OUR MISSION TO BECOME THE #1 RETAIL TRADING PLATFORM IN THE WORLD

Welcome to the dynamic world of NinjaTrader! As an industry-leading trading platform and futures broker, we're empowering traders to take control of their financial destiny. How do we do it? We provide cutting-edge products and services that enhance the trading journey. Whether a seasoned pro or just starting out, NinjaTrader equips traders with award-winning software and brokerage services to navigate the world's leading financial markets with confidence.  

Our growth story is nothing short of exhilarating. Since 2003, NinjaTrader has been dedicated to understanding and supporting traders on their journey toward trading triumph. Through those efforts, our user base has grown to over 2 million users and we have become the number one rated futures brokerage worldwide. 

But we're not stopping there. We're constantly evolving, pushing boundaries, and modernizing the futures industry. Our commitment to innovation means users will always have access to dynamic tools, real-time support, and a community of like-minded traders.  

So, why work at NinjaTrader? Here, you're not just part of a team; you're part of a movement. We empower employees to reach new heights in their careers by providing a dynamic culture focused on social connection, professional development, and employee recognition initiatives. Sounds too good to be true? Take it from our employees. 

Join us as we redefine what's possible in trading, advocate for our customers, and continue our journey toward becoming the world's top retail-focused trading platform in the world.  

What you’ll do: 

NinjaTrader is seeking a Sr. Director of Lifecycle Marketing to lead the evolution of lifecycle into a multi-channel growth engine. This role will define the lifecycle vision, build a high-performing team, and deliver a multi-channel approach starting with in-product lifecycle experiences. This leader will partner closely with Marketing, Product, Data, and Engineering to ensure lifecycle is embedded into the product experience and efforts are delivering positive business outcomes. 

In this role you will: 

• Define and own the lifecycle marketing strategy across the full customer journey, including onboarding, engagement, monetization, retention, and reactivation 
• Evolve lifecycle from an email-first approach to multi-channel orchestration with a focus on in-product lifecycle experiences 
• Translate business and product strategy into clear lifecycle objectives, KPIs, and experimentation roadmaps 
• Partner with Product and Engineering to design and deliver in-product lifecycle experiences 
• Ensure lifecycle programs are aligned to product behavior and business objectives 
• Lead, mentor, and scale the lifecycle team with a focus on quality, business outcomes, and operational excellence 
• Establish standards for lifecycle planning, QA, testing, and measurement 
• Continuously raise the bar and support the team to deliver better outcomes 
• Serve as the primary lifecycle partner to cross-functional teams 
• Influence roadmap priorities by bringing customer insights and lifecycle performance data upstream 
• Communicate lifecycle performance and insights clearly to executive stakeholders 
• Identify and advocate for martech infrastructure needed to scale lifecycle impact 

What you’ll need: 

• 10+ years