Director, Product & Portfolio Management

Cynosure is well positioned competitively to lead and transform the medical aesthetics industry. We are guided by our belief that this is a purpose-driven business, which improves patient’s lives and improves practitioner’s livelihoods.

• We are passionate about driving a healthy and growing medical aesthetics industry with leading-edge marketing which inspires consumers to engage in medical aesthetics.
• We are the leader in science-based technology which elevates the standard of care for consumers.
• We are relentlessly focused on being the undisputed innovation leader, addressing the growing demand for consumer treatments across all demographics.
• We are committed to building and strengthening our unmatched global footprint, with direct employees on five continents and in 15 countries and growing, and distributor partners serving over 130 countries.
• We put our people first and believe personal development drives business development.
• We love our customers and strive give them the leading-edge technology, service, marketing support and clinical education to improve their patient’s outcomes and to improve their livelihoods.

At Cynosure, we look for people who make an impact and encourage everyone to lead, create, and add value. In turn, we invest in our team to grow people’s careers and build upon our high-performance and culture-oriented organization. We work together as one team, winning together.
As we grow our global team, there is no better time to join us. As a market leader in medical aesthetics, Cynosure has over 25 years developing, manufacturing, and marketing products for dermatologists, plastic surgeons, medical spas, and healthcare practitioners. With the aesthetic industry’s most comprehensive product portfolio, our offerings span several categories including skin revitalization, body contouring, hair removal, and women’s health.
Our mission is to set Cynosure customers up for success shaping future leaders of the aesthetics industry and helping everyone who uses our technologies discover their version of beautiful.
Learn more about us by following our LinkedIn and Instagram sites and please visit us at www.Cynosure.com.


Job Summary
The Director, Product & Portfolio Management serves as the business owner for assigned technologies and product categories, accountable for defining product strategy, market requirements, commercial potential, and lifecycle priorities to drive sustainable growth and portfolio performance.
The Director translates customer, clinical, competitive, regional, and market insights into product and portfolio decisions, including roadmap priorities, product requirements, positioning, pricing, launch strategy, and lifecycle investments. Working cross-functionally with R&D, Clinical, Regulatory, Quality, Operations, Regional Marketing, Commercial, Innovation Delivery, and Program Management, the Director ensures products are developed and commercialized around meaningful customer needs and clear business opportunities. Innovation Delivery and Program Management remain accountable for program execution, timelines, governance, risk management, and operational delivery.

Essential Duties and Responsibilities
The incumbent may be asked to perform other function-related activities in addition to the below-mentioned responsibilities as reasonably required by business needs.

Product & Portfolio Strategy (30%)
• Own the vision, strategy, roadmap, and business priorities for assigned products and technology categories.
• Translate market, customer, clinical, and competitive insights into differentiated product requirements and investment priorities.
• Lead product prioritization and trade-off recommendations based on customer value, strategic fit, commercial potential, investment requirements, lifecycle stage, profitability, and business impact.
• Optimize the assigned product portfolio across customer need, strategic fit, growth potential, investment requirements, lifecycle stage, and profitability.
• Represent the voice of the customer and the business throughout product development and lifecycle decision-making.

Market Intelligence & Business Planning (20%)
• Develop business cases, market models, pricing strategies, forecasting assumptions, and adoption targets for assigned products and portfolio initiatives.
• Lead market research, voice-of-customer activities, KOL engagement, segmentation, and competitive intelligence to identify unmet needs and growth opportunities.

• Monitor market trends, competitive activity, regional requirements, product performance, revenue, utilization, and profitability to inform business decisions.

Product Lifecycle Management (20%)
• Lead product strategy across the full lifecycle, from concept and development through launch, growth, m