Account Director, Programmatic Sales & Partnerships

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Programmatic & Partnerships Sales team is responsible for leveraging programmatic advertising technology to deliver personalized and addressable advertising at scale across NBCUniversal’s broad portfolio of owned and operated properties and platforms. Consumer adoption of streaming and Connected TV has significantly accelerated, creating monetization opportunities for ad-supported content creators. Growing Connected TV viewership also translates to more opportunities for advertisers to stream their advertising alongside premium content and do so via programmatic channels. The Programmatic division of Ad Sales focuses on NBCU’s market leading position as the creator of the most premium, professionally produced content in market, that combined with scale and rich customer data, delivers unparalleled results for all marketers and brands locally, nationally, and globally.  

Programmatic Sales offers a unique opportunity to join a highly visible team that is a significant driver of the overall company’s current and future growth.  This Account Director will report into the Lead, Programmatic Partnership Sales, and will be a member of an ambitious, fast paced team in hyper growth mode that is focused on serving the needs of major holding companies, independent agencies, mid-tier and performance marketers, DSPs, and marketers who have in housed programmatic buying.  

The ideal candidate has several years of programmatic experience earning, retaining, growing revenue across various inventory ad formats, devices and screens, as well as buying models (Private Marketplace, Programmatic Guaranteed).  In addition to generating revenue, the candidate should be a passionate, patient disruptor, change agent, and educator, who knows how to counsel, coach, and instill comfort and confidence in data enabled automated buying and selling. The role also requires significant collaboration and coordination with cross-functional teams and the ideal candidate values an ad tech start up team culture, changing legacy mindsets, and exploring new way of doing things in order to stay in front of a fast-paced industry and company environment during a transformative point in time. 

Responsibilities:

• This is a critical role with a wide range of responsibilities, including: 
• Delivering against multi-hundred million dollar programmatic revenue and upfront digital budgets 
• Creating, executing, and managing OTT and Connected TV programmatic campaigns 
• Serving as a subject matter expert and evangelist on important programmatic business trends, best practices, ad technologies, and NBCU specific capabilities.  Serve as the primary resource for internal teams and sales colleagues across business units 
• Prospecting and driving new demand and revenue through Private Marketplace and Programmatic Guaranteed activation methods 
• Leading programmatic selling efforts to all relevant buy side advertising partners: DSPs, Agency PBUs & Precision groups, brand marketers 
• Cultivating existing programmatic & partner relationships to maximize revenue opportunities 
• Collaborating with strategy, campaign management, product, and operations to manage deal health, trouble-shoot as needed, provide bid guidance, and be solutions-forward on how to increase revenue through deal optimization 
• Ensuring timely, accurate, and successful delivery of programmatic campaigns. Troubleshoot any issues with clients and proactively seek t