Sr. Marketing Manager

In this role, you’ll be responsible for the development, management and execution of U.S. product marketing strategies and tactics for assigned products and brands. This includes the development of communications strategy, budget creation, pro forma profit and loss (P&L) preparation, periodic business analyses, trade marketing strategy, supervision of the public relations (PR) plan and day to day execution of the marketing plan. Additionally, you are expected to be able to make strategic recommendations to management on how the company can best meet its financial objectives on a product by product basis

 

Location: Atlanta (Norcross)  

 

What you’ll do

· Product Management

 · Responsible for the day to day management of a portfolio of brands · Identify incremental product opportunities for the assigned products / brands

· Development of product and market research through collaboration with upstream marketing at HQ Sweden and the local sales force

· Work in the research area expected to contribute to long-term product planning and post-launch product performance analysis

· Project leadership

· Assume leadership role in championing product assignments, providing the vision for the positioning and marketing of the product throughout the organization

· Work directly with key clinical contacts and key opinion leaders (KOLs)

 · Partner with outside agencies to identify product creative strategies and ensure all communication materials deliver against that strategy

· Support sales team on marketing programs and sales materials communication

· Ensure all Internet and PR objectives are met through coordination of efforts with other departments

· Interface with Finance for financial planning and strategy

 · In close partnership with our Sales Training Department, work to enhance related product and knowledge competence

 

What you’ll get

• Bonus in addition to your monthly salary and attractive benefits
• A dynamic team in an innovative global company
• Open, friendly and ever-changing work environment where you will get space for your ideas and are encouraged to take challenges and grow
• Careful and comprehensive induction
• Active field presence and regular customer visits
• The opportunity to help make patients’ life better

What you’ll need

· Bachelor’s degree in Business Administration, Marketing or related field of study, from an accredited college / university, MBA preferred

· 5 or more years experience as an Associate or Marketing Manager, preferably with a medical device company

· At least 3 years experience selling or marketing to the healthcare market (acute care, hospital)

· Digital marketing experience is a plus

 

Our approach to diversity and inclusion

At Mölnlycke diversity is not just a vision, but our strength. We are dedicated to fostering an inclusive workplace that values and celebrates the power of diversity. At the heart of our commitment is the belief that diversity fuels innovation, creativity, and problem-solving. We invite you to be a part of a team where authenticity is embraced, and every employee, regardless of background or any other traits, experiences a true sense of belonging

We welcome applications from those who do not meet every criteria on the requirements list. Attitude, drive, enthusiasm, and willingness to learn are also important to us

 

About Mölnlycke

Mölnlycke is a world-leading medical products and solutions company that equips healthcare professionals to achieve the best patient, clinical and economic outcomes

Our business is organized into four business areas Wound Care, Operating Room Solutions, Gloves, and Antiseptics, where customer centricity, sustainability, and digitalization are at the heart of everything we do.

Mölnlycke employs around 8,400 people. The company headquarters are in Gothenburg, Sweden and we operate in more than 100 countries worldwide. Since 2007, the company has been part of Investor AB, an engaged owner of high-quality, global companies which were founded by the Wallenberg family in 1916. For more information, please visit www.molnlycke.com and www.molnlycke.com/careers