About the role
<p></p> <h3 data-section-id="1froeg" data-start="0" data-end="11"><span style="font-family: arial, helvetica, sans-serif;">The Role</span></h3> <p data-start="13" data-end="363"><span style="font-family: arial, helvetica, sans-serif;">Join the Bacardi team at <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">OMD EMEA</span></span>, where Global Strategy, Client Leadership, and European Activation teams sit together across Programmatic, Social, Search, and Retail Media. This integrated structure creates a collaborative, high-performing environment with excellent opportunities for growth and cross-channel learning.</span></p> <p data-start="365" data-end="699"><span style="font-family: arial, helvetica, sans-serif;">As part of the Retail Media team, you will lead campaign outputs across key European markets, helping drive one of Bacardi’s fastest-growing channels as retailers become a major off-trade sales driver. The focus of the role is delivering incremental sales growth through closed-loop attribution and innovative Retail Media strategies.</span></p> <p data-start="701" data-end="1389"><span style="font-family: arial, helvetica, sans-serif;">You will work across leading Bacardi brands including <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">Bacardi</span></span>, <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">Martini</span></span>, <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">Patrón</span></span>, <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">St‑Germain</span></span>, <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">Bombay Sapphire</span></span>, and <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">Dewar's</span></span>, partnering with major retailers and quick commerce platforms including <span class="hover:entity-accent entity-underline inline cursor-pointer align-baseline"><span class="whitespace-normal">Tesco</span></span>, <span class="hover:entity-accent entity