Senior Field Marketing Specialist (US Remote)

 Requisition #: 16430 

 

Our Mission: Powering Innovation That Drives Human Advancement  

 

When visionary companies need to know how their world-changing ideas will perform, they close the gap between design and reality with Ansys simulation. For more than 50 years, Ansys software has enabled innovators across industries to push boundaries by using the predictive power of simulation. From sustainable transportation to advanced semiconductors, from satellite systems to life-saving medical devices, the next great leaps in human advancement will be powered by Ansys. 

 

Innovate With Ansys, Power Your Career.  

 

SUMMARY

The Senior Field Marketing Specialist will support and execute marketing programs that drive pipeline growth and brand awareness for the Ansys Industrial Equipment team. Working closely with sales, industry marketing, and other cross-functional teams, this role focuses on coordinating and implementing field marketing activities, including events, webinars, and targeted campaigns. Success in this role requires strong project management skills, and the ability to navigate a fast-paced, dynamic environment. The ideal candidate is data-driven, results-oriented, and thrives on building partnerships that align marketing activities with business goals. 

 

RESPONSIBILITIES

Industry Knowledge 

• Develop and execute a targeted marketing plan for industrial equipment accounts. 

• Stay informed about industry trends and customer challenges to help tailor messaging and outreach efforts. 

• Align marketing initiatives with broader company objectives, ensuring messaging resonates with key industry personas. 

Sales & Cross-Functional Collaboration 

• Build strong partnerships with sales teams, aligning marketing efforts with their priorities to accelerate account growth. 

• Collaborate with cross-functional teams—including industry marketing, product marketing, corporate marketing, etc.—to ensure consistency in messaging and strategy. 

• Provide updates on marketing activities, engagement metrics, and event performance. 

Event & Campaign Management 

• Lead the planning, coordination, and execution of webinars, events, and tradeshows, including audience targeting, messaging, landing page development, and sales enablement. 

• Monitor the effectiveness of marketing activities and provide reports on campaign performance, including metrics like registration, attendance, lead generation, etc. 

• Identify and activate industry-relevant engagement opportunities, including associations, events, and social outreach, to strengthen market presence.   

Budget & Performance Management 

• Assist with budget tracking and resource allocation, ensuring efficient use of marketing funds. 

• Track campaign effectiveness and engagement metrics to optimize marketing programs and drive continuous improvement. 

 

 

MINIMUM QUALIFICATIONS

 

• Bachelor’s degree from an accredited institution. 

• 3-5 years of experience in field marketing, ABM, or sales enablement within B2B technology or industrial sectors 

• Proven success in partnering with sales organizations to develop and execute strategic marketing programs. 

• Strong ability to manage multiple projects, stakeholders, and priorities in a dynamic, fast-moving environment. 

• Analytical mindset with the ability to track, measure, and optimize marketing performance. 

• Excellent communicator  

• Ability to travel at least 25% as needed. 

 

PREFERRED QUALIFICATIONS

• ABM Certified 

• Experience in the Industrial Equipment industry 

• Experience with marketing automation systems and CRM platforms 

• Experience working with engineers, technical teams, or in engineering simulation 

 

At Ansys, we know that changing the world takes vision, skill, and each other. We fuel new ideas, build relationships, and help each other realize our greatest potential. We are ONE Ansys. We operate on three key components: our commitments to stakeholders, our values that guide how we work together, and our actions to deliver results. As ONE Ansys, we are powering innovation that drives human advancement

 

Our Commitments:

• Amaze with innovative products and solutions<