Director Marketing

Overview

WuXi AppTec is seeking a strategic Director of Marketing to drive awareness, thought leadership, and lead generation in the US market. This role requires expertise in regional market trends, strategic content development, and performance-based marketing initiatives to support business development teams in the US. The ideal candidate will collaborate with Business Development Teams, technical stakeholders, and agency partners, and lead a team to execute impactful marketing campaigns that resonate with regional audiences.

 

WuXi Marketing is a lean, strategic organization operating within a matrixed environment. Critical strategic thinking, decision-making, and demonstrated execution in marketing—not sales support—are key. Successful candidates will know how to build relationships, focus on initiatives that drive impressions and thought leadership, and generate qualified leads. This person will work closely with sales teams, technical leaders, and BU marketing teams. Availability for calls with EU and China-based colleagues outside regular business hours is required, with efforts to balance schedules.

Responsibilities

• Develop and lead an engaged and high performing team, and implement process methodology and infrastructure that delivers repeatable success.
• Develop and implement marketing strategies tailored to the US market to increase brand awareness, enhance thought leadership, and generate qualified leads.
• Analyzing country- and region-specific market trends, competitive activities, and customer needs to inform marketing initiatives and content customization.
• By gathering and interpreting market intelligence, the US Market Director will refine positioning and messaging to ensure WuXi AppTec remains competitive and relevant in the region.
• Managing the creation and execution of high-value content in collaboration with China/EU Marketing teams. This includes determining the appropriate mix of materials, optimizing content for local languages, and overseeing both paid and organic marketing campaigns to maximize the effectiveness of events and content.
• The US Market Director will leverage data analytics and digital marketing to optimize the customer journey, improving engagement and conversion rates.
• Managing the promotion of conferences and events, securing speaking opportunities at key industry events, and tracking key performance metrics monthly.
• Continuous testing, refinement, and reporting of marketing strategies to ensure Marketing initiatives remain effective and aligned with evolving market dynamics, driving maximum impact in US.
• Other duties as required

Qualifications

Experience / Education:

• Bachelor's degree in marketing, business, life sciences, or a related field; advanced degree preferred.
• 10+ years of strategic multi-channel marketing experience - strategize, plan, execute, measure- preferably in the life sciences, CRO, or pharmaceutical industry, with a focus on international markets. 

Knowledge / Skills / Abilities:

• Strong communication and collaboration skills, with experience working in a cross-functional, international environment.
• Strong people management skills and leadership; understanding of different cultures
• Knowledge and evidence of understanding and executing strategic marketing versus marcomm activities.
• Fluency in English required; Bilingual is a plus.
• Proficiency in marketing automation platforms (e.g., HubSpot) and CRM tools (e.g., Salesforce).
• Ability to analyze data and translate insights into actionable marketing strategies.
• Exceptional project management skills with the ability to manage multiple initiatives simultaneously
• 20% travel required

                                                         

Physical Requirements:

• Ability to sit for extended periods of time (up to 8 hours +) in an office or remote work environment, using computers and office equipment.
• Fine motor skills for operating computers, keyboards and other office tools
• Occasional lifting and caring of marketing materials or event supplies up to 20-250 pounds, for conferences and promotional events
• Ability to stand for moderate periods during presentations, meetings or event setups
• Capability to travel for client meetings, industry events or campaign oversight, including navigating airports and carrying luggage
• Reliable transportation and a valid driver’s license for commuting
• Clear verbal communication skills for presentations and meetings with our without reasonable accommodation
• Adequate vision (corrected or uncorrected) for reviewing detailed marke